Brazil: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

2026 As A Turning Point: Brazil's Digital ECA And The Reshaping Of Advertising And Privacy In The Data Economy

The consolidation of the digital economy has profoundly transformed how children and adolescents socialize, consume, and access information.

Brazil Media & IT

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Global Advertising Lawyers Alliance (GALA)

Brazilian Government Sets New Rules For Online Platforms

Published on 21 May, a novel regulation requires application providers to maintain legal representation in Brazil and assigns enforcement of the new regime to the Brazilian Data Protection Agency.

Brazil Media & IT

Rayes e Fagundes Advogados

CONAR Publishes New Edition Of The Digital Influencer Marketing And Advertising Guide

Brazil's advertising self-regulation body CONAR has released comprehensive new guidelines governing digital influencer marketing, significantly expanding the definition of influencer advertising and establishing stricter transparency requirements. The updated framework addresses emerging challenges including AI-generated content, child participation protocols, and the distinction between organic and commercial social media posts.

Brazil Media & IT

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Global Advertising Lawyers Alliance (GALA)

CONAR atualiza guia de publicidade com influenciadores

O CONAR publicou uma nova edição do Guia de Marketing e Publicidade por Influenciadores Digitais, ampliando regras sobre transparência na identificação de conteúdo pago, proteção de crianças e adolescentes conforme o ECA Digital, e estabelecendo diretrizes para o uso de inteligência artificial em campanhas publicitárias.

Brazil Media & IT

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KLA Advogados

CONAR Updates Guidelines On Advertising With Influencers

Brazil Media & IT

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KLA Advogados

Lei do Chocolate: o que muda para a indústria alimentícia

Brazil Consumer

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KLA Advogados

Enforcement Of Brazil’s ECA Digital Introduces New Obligations For Companies

MB

Mayer Brown

Inmetro Abre Consulta Pública Sobre Fiscalização No Comércio Eletrônico

Brazil Consumer

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KLA Advogados

AI Transforms The Role Of Search Engines From SEO To AEO

Brazil Technology

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KLA Advogados

More Online Safety Legislation: Preparing For Brazil's Digital ECA

PC

Perkins Coie LLP

Green Advertising In Brazil: Between Ethical Boundaries And Greenwashing Risks

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

World Intellectual Property Day Highlights The Creative Industries

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KLA Advogados

Brazilian Patent And Trademark Office Allows Trademark Registration For Slogans

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Global Advertising Lawyers Alliance (GALA)

The New Brazilian Patent Trademark Office ("BRPTO") Guidelines For Trademark Registration Of Advertising Expressions/Slogans

VI

Venturini IP

Brazil’s CNPE And ANP Set 2026 Targets For The Natural Gas And Fuel Markets

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Mayer Brown

Nova Lei amplia licença-paternidade e cria salário-paternidade

Brazil Employment

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KLA Advogados

Preços de transferência em commodities é tema de mesa redonda no KLA (Video)

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KLA Advogados

Atualizações regulatórias em agro: antimicrobianos, controle fitossanitário e mais

Brazil Commercial

KL

KLA Advogados

Brazilian Government Sets New Rules For Online Platforms

Brazil Media & IT

Rayes e Fagundes Advogados

Advertising, Marketing & Promotion Comparative Guide

Advertising, Marketing & Promotion Comparative Guide for the jurisdiction of Brazil, check out our comparative guides section to compare across multiple countries

Brazil Media & IT

KL

Kasznar Leonardos

INPI Expands Interpretation And Will Begin Accepting Trademark Registrations With Slogans

The change at the National Institute of Industrial Property aims to strengthen trademark recognition and encourage dynamism in the use of advertising elements in the market

KL

KLA Advogados

Slogans In Brazil: BPTO To Start Registering Trademarks With Advertising Expressions

In October, the Brazilian Patent and Trademark Office (BPTO) announced a new interpretation regarding the registrability of advertising elements. This new approach adopts a less restrictive stance.

MB

Mayer Brown

Nova Era Da Saúde Digital: Resolução CFF Sobre IA E Tecnologias Avançadas

A Resolução nº 10/2024 do Conselho Federal de Farmácia regulamenta o papel do farmacêutico no uso de Inteligência Artificial e Softwares como Dispositivos Médicos, destacando ética, segurança e inovação no cuidado à saúde.

Brazil Technology

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KLA Advogados

Drug Ads' Restrictions Limited By Brazil's Superior Court

Brazil Media & IT

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Global Advertising Lawyers Alliance (GALA)

A chama acesa para o marketing de emboscada

Brazil Media & IT

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Mayer Brown

Jogos Olímpicos: Marketing E Atletas Influenciadores Devem Seguir Questões Legais

Brazil Media & IT

KL

KLA Advogados

Ambush Marketing In Events

Brazil Media & IT

MB

Mayer Brown

Sponsored Links In Brazil: Will Courts Ban Them?

GA

Global Advertising Lawyers Alliance (GALA)

Anvisa atualiza normas sobre cigarros eletrônicos e dispositivos eletrônicos para fumar

Brazil Healthcare

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KLA Advogados

Fazenda estabelece regras para meios de pagamentos em apostas de quota fixa

Brazil Media & IT

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KLA Advogados

Government Establishes Rules For Payment Methods In Fixed Odds Betting

Brazil Technology

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KLA Advogados

Publicidade das bets: o que diz o Arquivo X do Conar

Brazil Media & IT

KL

KLA Advogados

Lei Que Regulamenta Apostas Esportivas E Cassinos Online No Brasil É Sancionada

Brazil Media & IT

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KLA Advogados

Fazenda estabelece regras para meios de pagamentos em apostas de quota fixa

Fintechs autorizadas pelo Banco Central poderão realizar operações de processamento para empresas autorizadas de bets, por meio de transferência eletrônica

Brazil Media & IT

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KLA Advogados

Government Establishes Rules For Payment Methods In Fixed Odds Betting

The Prizes and Bets Secretariat of the Ministry of Finance published this Thursday (18) Ordinance MF-SPA/MF No. 615, which regulates Law 14,790/2023 by establishing general rules to be observed...

Brazil Technology

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KLA Advogados

Publicidade das bets: o que diz o Arquivo X do Conar

Conselho de Autorregulamentação Publicitária define regras para anunciantes do mercado das apostas de quota fixa, as bets; confira os principais pontos em documento

Brazil Media & IT

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KLA Advogados

Lei Que Regulamenta Apostas Esportivas E Cassinos Online No Brasil É Sancionada

No dia 30 de dezembro de 2023, o presidente Luiz Inácio Lula da Silva sancionou a Lei Federal nº 14.709/2023 (Lei das Bets), que disciplina a exploração de apostas de quota fixa por particulares.

Brazil Media & IT

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KLA Advogados

Contratos Com Influenciadores Digitais É Tema De Artigo Publicado No Conjur

Brazil Media & IT

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KLA Advogados

Brazilian Supreme Court Decides On ISS Levy Involving Advertising Materials

On March 21, 2022, the Brazilian Supreme Court published a decision related to the trial of Direct Action of Unconstitutionality 6034, in which the Court ruled the Tax on Services levy on the addition of advertising texts and materials.

Brazil Media & IT

MB

Mayer Brown

Melissa Kanô Trata Sobre Branding No Mercado Jurídico Em Vídeo Da Fenalaw

A sócia de Direito Societário, Fusões e Aquisições do KLA, Melissa Kanô, participou de vídeo publicado pela Fenalaw Business.

Brazil Commercial

KL

KLA Advogados

Political Advertising In Brazil - Politicians Versus Musicians: Two Battles, Two Results

João Doria, governor of the state of São Paulo and presidential candidate, was sentenced, on February 1, 2022, by the First Chamber of Private Law of the São Paulo State Court of Justice ("TJSP"; Appeal No. 1077362-28.2018.8.26.0100)

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Burger King And False Advertising In Brazil

On April's Fool Day, Burger King was fined for false advertising a "chocolate burger", which was never actually commercialized.

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

The Brazilian Bull

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Global Advertising Lawyers Alliance (GALA)

Misleading School Ad With False Data On The Brazilian National High School Exam

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Advertising On Social Media With Digital Influencers In Brazil

Brazil Media & IT

MB

Mayer Brown

New Rules For Packaged Food's Nutrition Labeling In Brazil

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Brasília Em Pauta – Edição Nº 04

Brazil Government

MB

Mayer Brown

Brasília Em Pauta – Edição Nº 03

Brazil Litigation

MB

Mayer Brown

Consortium Administration Company Will Have To Disclose Its Services' Real Conditions After Misleading Advertising In Brazil

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

The Brazilian Superior Labor Court Has Decided That Wearing An Uniform Containing Advertisements Does Not Infringe The Employee's Image Rights

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Irregular Advertisement In Brazil Claiming Connection Between The Purchase Of School Supplies And Good Grades

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Misleading Burger King Advertisement - One Meal For Five Reais

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Ancillary Use Of Sculptures In Advertising Does Not Constitute Copyright Infringement In Brazil

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Brazilian National Health Surveillance Agency's Resolution Restricts Cannabis Based Products Advertising

Brazil Cannabis

GA

Global Advertising Lawyers Alliance (GALA)

Limits To Generic Comparative Advertisement In Brazil

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

NEWSLETTER - KLA FEVEREIRO

Brazil Commercial

KL

KLA Advogados

Provisional Measure No. 923/2020 Allows Prize Draws On TV Stations

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

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Latest Videos

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La Gestión De Mercadeo Al Emprender (Video)

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CLD Legal

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