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Tracking Pixel And Email: New Guidelines Issued By The Italian Data Protection Authority To Be Implemented By 29 October 2026
On 17 April 2026, the Italian Data Protection Authority ( Garante per la protezione dei dati personali ) (“ Italian DPA ”) adopted the “ Guidelines on the Use of Tracking Pixel in email Communications ” ( doc. web n. 10241943 ), which set out the applicable legal framework, transparency obligations and conditions for obtaining consent for all entities using tracking pixels.
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