Germany: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

CJEU's Russmedia Decision Expands Platform Controller Duties Under GDPR

The decision does not introduce fundamentally new principles. Rather, it consistently combines elements that are well established in the Court's case law...

Germany Privacy

GT

Greenberg Traurig, LLP

Focus IT&C – 3rd Quarter 2025

The regulatory landscape remains highly dynamic: In this issue, we provide a concise overview of current developments in IT law and data protection...

Germany Privacy

OP

Oppenhoff

ESMA Releases 2024 Annual Report – Key Developments, Regulatory Initiatives And Strategic Priorities

The European Securities and Markets Authority (ESMA) published its 2024 Annual Report in June 2025 (the Report), providing a comprehensive overview...

Germany Finance

PL

PwC Legal Germany

Enforcement Of The DMA – European Commission Imposes First Fines Under The DMA On Apple And Meta

On April 23, 2025, the European Commission imposed fines of EUR 500 million (Apple) and EUR 200 million (Meta) for violations of Regulation...

Germany Media & IT

PL

PwC Legal Germany

The CJEU Issues New Ruling On Advertising Of Medicinal Products

Germany Media & IT

P

Plesner

Copyrighted Songs In Political Campaigns

DG

Dennemeyer S.A.

BaFin Changes Its Process For Fund Passporting Into Germany

Germany Media & IT

KG

K&L Gates LLP

IP Report - Unfair Competition Law

Germany Media & IT

BP

Bardehle Pagenberg

ESMA Publishes Final Report On 2023 CSA And Mystery Shopping Exercise Focusing On Marketing

European Union Media & IT

PL

PwC Legal Germany

Green Claims: German 'Climate-Neutral' Product Case

Germany Environment

CM

Crowell & Moring LLP

Greenwashing In The Aviation Industry: What Can We Learn From District Court Of Amsterdam's Decision?

Germany Environment

L

Linklaters

EU: Commission And CPC Authorities Launch Greenwashing Investigation In Respect Of Green Claims Made By 20 Airlines

Germany Media & IT

L

Linklaters

Kein Anspruch Auf Urhebernennung In Microstock-Plattformen

Germany Media & IT

Tigges

Media-For-Equity: Erfolgreiche Marketingfinanzierung Für Startups?

Germany Commercial

Tigges

EU Proposes Sweeping Reforms To The GDPR, Cookie Rules, Data Act, And Breach Reporting

Germany Privacy

SR

McDermott Will & Schulte

Employer Of Record – New Technical Directive From The Employment Agency

Germany Employment

SR

McDermott Will & Schulte

LD Düsseldorf, January 15, 2026, Decision, UPC_CFI_100/2024; UPC_CFI_411/2024

BP

Bardehle Pagenberg

Service Within The UPC Regime: Best Practice And Strategies (2025) (Video)

BP

Bardehle Pagenberg

Germany Turns To Restructuring To Strengthen Corporate Resilience (Podcast)

Germany Insolvency

AO

A&O Shearman

EU: ESAs Unveil Their Findings On Greenwashing – Calls For Improved Market Practice On Sustainability-Related Claims

The European Supervisory Authorities (EBA, ESMA and EIOPA – together, the ESAs) have published their Final Reports to the European Commission on greenwashing in the financial sector.

Germany Environment

L

Linklaters

OLG Nuremberg On The Unjustified Accusation Of Abuse Of Rights In The Case Of A Warning Letter

A recent decision by the Higher Regional Court of Nuremberg dated 18 July 2023 (Ref.: 3 U 1092/23) deals with a formal warning of a

Germany Healthcare

TW

Taylor Wessing PartG mbB

Consumer Credit Directive 2.0 – More Consumer Protection, Higher Regulatory Burden? A View From Germany

Directive 2023/2225 on credit agreements for consumers and repealing the Consumer Credit Directive (2008/48/EC) (referred to herein as CCD 2.0)...

Germany Consumer

PL

PwC Legal Germany

The Latest Step In The European Green Deal: European Parliament Approves New Directive That Will Reach All Companies Active In The EU Market

A recent vote by the European Parliament, while not unexpected, will have a massive impact on "green" advertising in the EU.

European Union Media & IT

FH

Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

European Securities And Markets Authority (ESMA) Offers Recommendations On Digitalisation Of Retail Investment Services

European Union Finance

PL

PwC Legal Germany

Gentle Reminder: DSA Obligations Will Apply To Online Intermediary Services Starting 17 February 2024

Worldwide Media & IT

KG

K&L Gates LLP

Five Realities Facing Online Retail – And Five Ways To Pursue Greater Profitability

Germany Media & IT

A

AlixPartners

EU Reiterates Rules To Regulating "Finfluencers"

European Union Finance

PL

PwC Legal Germany

The German Price Indication Regulation Under The Scrutiny Of The European Court Of Justice

European Union Consumer

KG

K&L Gates LLP

The Digital Services Act – "A New Sheriff In Town"

Germany Media & IT

AB

Advant Beiten

Real Estate Update: Energy Security Ordinances

Germany Real Estate

MW

McDermott Will & Emery

Telemedicine: Remote Treatment As A Legal Challenge

Germany Healthcare

OP

Oppenhoff

Kassel Local Court: Confirmation Email In Double Opt-in Process Not Spam

Germany Media & IT

RS

Reed Smith (Worldwide)

Frankfurt Court Of Appeals: The Receipt Of Free E-books May Trigger An Obligation For Influencers To Label Their Posts As Advertising

Germany Media & IT

RS

Reed Smith (Worldwide)

Real Estate Update: Energy Security Ordinances

In response to global political developments, the federal government has issued two energy security ordinances on short-term and medium-term measures for the building sector, some of which have a significant impact on owners and tenants.

Germany Real Estate

MW

McDermott Will & Emery

Telemedicine: Remote Treatment As A Legal Challenge

The progressive development of new technologies is also leading to new fields of application and innovations in the healthcare industry.

Germany Healthcare

OP

Oppenhoff

Kassel Local Court: Confirmation Email In Double Opt-in Process Not Spam

The plaintiff considered this to be a legal violation as he had not subscribed to the newsletter.

Germany Media & IT

RS

Reed Smith (Worldwide)

Frankfurt Court Of Appeals: The Receipt Of Free E-books May Trigger An Obligation For Influencers To Label Their Posts As Advertising

The judges had to deal with a case that took place before the new section 5a(4) of the German Act against Unfair Commercial Practices entered into effect on 28 May 2022.

Germany Media & IT

RS

Reed Smith (Worldwide)

Düsseldorf Regional Court On Unfair E-mail Advertising Of Broker Services

Germany Media & IT

OP

Oppenhoff

Dynamically Enabling Customized Web Content: Non-technical

This decision concerns dynamically enabling customized web content which was considered non-technical.

BP

Bardehle Pagenberg

Online Gambling In Germany: Casino Regulations And Rules 2021

The recent history of the rules and regulations concerning gambling and online casinos in Germany has been complicated but the updated Interstate Treaty on Gambling ("ISTG 2021")...

Germany Media & IT

SE

Schlun & Elseven Rechtsanwalte

ESMA Veröffentlicht Abschlussbericht Über Leitlinien Zur Marketingkommunikation

Mit der Einführung des Fondsstandortgesetzes („FoG") soll der Fondsstandort Deutschland gestärkt und das deutsche Recht an europäische Vorgaben angepasst werden.

Germany Finance

S

Schalast

ESMA Publishes Final Report On Guidelines On Marketing Communications

The introduction of the Fondsstandortgesetz ("FoG") is intended to strengthen Germany as an investment fund location and to adapt German law to European requirements.

Germany Finance

S

Schalast

German Gambling Law – Update 2020/2021

Germany Media & IT

TW

Taylor Wessing PartG mbB

Marketing And Pre-Marketing Of Investment Funds As From 2 August 2021 – What To Prepare For

Germany Finance

P

POELLATH

New Law On The Sale Of Goods: Draft Law On The Implementation Of The EU Directive On The Sale Of Goods

European Union Media & IT

FG

Friedrich Graf von Westphalen & Partner

New Gambling Licenses Will Become Available In Germany Starting July 2021

Germany Media & IT

TW

Taylor Wessing PartG mbB

Think Outside The… Square?

OF

Office Freylinger

Distributing Rewards By Assigning Users To Partial Areas Of An Advertisement Banner: Technical

European Union Media & IT

BP

Bardehle Pagenberg

Functional Implementation Of A Lottery Game: Non-technical

BP

Bardehle Pagenberg

German Federal Court Of Justice Provisionally Finds Facebook's Data Collection Practices Abusive

Germany Anti-trust

CG

Cleary Gottlieb Steen & Hamilton LLP

Federal High Court: Non-necessary Cookies Require Consent; Preselected Checkboxes Are Not Sufficient.

Germany Privacy

HK

HEUKING

COVID-19-App Released In Germany

Germany Coronavirus

MB

Mayer Brown

The Impacts Of The Coronavirus On Professional Sports (In Particular, Soccer)

Germany Employment

HK

HEUKING

#Ad #Germany – Update For Influencers

Germany Media & IT

RS

Reed Smith (Worldwide)

Influencer Marketing – Labelling Requirements In Germany

Germany Media & IT

SS

SKW Schwarz

Music In Advertising: Heart Or Head – Emotion Or Budget?

Germany Media & IT

SS

SKW Schwarz

The Best An Apple Can Become – Overview Of The Registrability Of Slogans

Germany Media & IT

SS

SKW Schwarz

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Latest Videos

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1,49 Milliard € D'amende : Pourquoi L'UE A Annulé La Sanction Google? (Video)

HA

Haas Avocats

RDJ Unveils New Brand And Shortened Name

RL

RDJ LLP

Viral Greek Advertisement With LGBTQ+ Representation Ruled Legal By The Advertising Self-Regulation Council (Video)

GA

Global Advertising Lawyers Alliance (GALA)

3 Minutes On The Right Of Personal Portrayal (Video)

AM

Arendt & Medernach

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