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The Story behind the deal with guest Fernando Kufer, CEO, Disguise
Join Jonathan Boyers, Head of Alvarez & Marsal Corporate Finance, and Chris Maguire, Executive Editor of BusinessCloud, as they sit down with Fernando Kufer, CEO of Emmy award-winning visual experiences giant Disguise.
In this episode, Fernando Kufer discusses:
- How watching Massive Attack at Glastonbury in 2014 changed his
life
- Speaking 7 different languages
- Tripling the size of Disguise
- Surviving and then thriving after Covid
- Winning two Emmy Awards
- Finding the right Private Equity Partner
- Using tech to make Oasis, Bono and Beyonce immersive
Originally published 12 February 2026
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