United Kingdom: Advertising, Marketing & Branding

Patagonia's trademark infringement lawsuit against drag queen climate activist Pattie Gonia has sparked debate about the balance between protecting intellectual property rights and managing public relations fallout. The outdoor clothing company's legal action, following Pattie Gonia's trademark application for her name on clothing goods, raises questions about when brand enforcement becomes counterproductive and whether earlier intervention could have prevented the controversy.

The UK's Competition and Markets Authority has secured a landmark High Court order against Emma Sleep for deploying misleading urgency tactics including fake countdown timers and exaggerated demand claims. This settlement establishes new standards for online retailers using scarcity messaging...

Last week we hosted the bi-annual GALA Global Conference in London, bringing together nearly 200 advertising lawyers from across the world.