United Kingdom: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

It's Not All Smiles! Zingy Warned About Fake Ratings

The Digital Markets, Competition and Consumers Act 2024 specifically outlaws fake and misleading consumer reviews. This law came into force in April 2025. The Competition and Markets Authority...

United Kingdom Media & IT

LS

Lewis Silkin

Environmental Advertising In The UK

According to the UK's Climate Change Committee, consumer behaviour must change for the UK to achieve its net zero targets. Sustainability is a factor in consumers' purchasing decisions.

United Kingdom Media & IT

LS

Lewis Silkin

The CMA's New (Draft) Guidance On Unfair Terms: What You Need To Know

The Competition and Markets Authority has issued a comprehensive update to its guidance on unfair contract terms. This matters for all businesses selling to consumers in the UK.

United Kingdom Anti-trust

LS

Lewis Silkin

Why Are British Artists Suing A British Fashion House Over Graffiti On British Buildings, In America?

This case seems so straight-forward that fans of self-effacing legal articles might question why this one is worth the ink. UK-based graffiti artists Cole Smith, Reece Deardon...

United Kingdom IP

KM

Katten Muchin Rosenman LLP

Nutrient Profiling Model May Change LHF Advertising - Again

United Kingdom Media & IT

LS

Lewis Silkin

The EU Raises The Bar On Ad Transparency

European Union Media & IT

LS

Lewis Silkin

Can A Face Be Registered As A Trade Mark – The Topic For 2026? The Jan Smit Case Pending Before The Grand Board Of Appeal

United Kingdom IP

MC

Marks & Clerk

European Commission Issues Responses To Digital Fairness Consultation

European Union Media & IT

LS

Lewis Silkin

How Regional Grocers Capture The $100B Private Brand Opportunity - Part 3: Build The Engine To Scale

United Kingdom Media & IT

A

AlixPartners

Big Picture For Business 2026

United Kingdom Strategy

GW

Gowling WLG

Our Tech Predictions For 2026

United Kingdom Technology

LS

Lewis Silkin

Building And Retaining The Ultimate Games Community

United Kingdom Media & IT

LS

Lewis Silkin

December Online Safety Roundup: Ofcom Issues Fines And Guidance, ICO Targets Childrens' Games

United Kingdom Media & IT

LS

Lewis Silkin

Another Ruling On Misleading Discount Claims In The Mattress Sector Is A Wake-up Call For Everyone

United Kingdom Media & IT

LS

Lewis Silkin

Employer Compliance Essentials: Navigating The UK Right To Work Check Scheme (Podcast)

United Kingdom Immigration

MB

Mayer Brown

The Concept Of 'Overall Impression' In UK And EU Registered Design Law (Podcast)

United Kingdom IP

HL

HGF Ltd

Legislation To Reverse PACCAR Decision And Regulate Litigation Funding Agreements Accelerated

United Kingdom Litigation

LS

Lewis Silkin

Lewis Silkin's Data, Privacy & Cyber Team Watch Outs For 2026

United Kingdom Technology

LS

Lewis Silkin

The EU's Digital Omnibus: Everything You Need To Know

European Union Technology

IL

Ius Laboris

What Rules Must I Follow When Advertising My Business?

This article presents some key examples of advertising rules in the UK and highlights important compliance areas.

United Kingdom Media & IT

L

LegalVision

Price Transparency Under The DMCCA: Key Takeaways For Businesses

The Competition and Markets Authority (CMA) has finalised its price transparency guidance under the Digital Markets, Competition and Consumers Act 2024 (DMCCA)...

United Kingdom Anti-trust

LP

Logan & Partners

ASA Clears Absolut's Keith Haring Campaign: No Breach Of Youth Appeal Rules

The UK's Advertising Standards Authority has ruled that a series of Absolut Vodka ads featuring Keith Haring's artwork did not breach the CAP Code's prohibition on alcohol ads...

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

ASA Issues Final Guidance On Less Healthy Food Advertising Restrictions

Under the UK's new less healthy product advertising rules, from 5 January 2026, ads for "identifiable" less healthy food and drink products will be banned from appearing...

United Kingdom Media & IT

LS

Lewis Silkin

UK ASA Rules Unqualified "Sustainable" Fashion Google Ads Misleading: What Brands Must Do Now

United Kingdom Media & IT

GW

Gowling WLG

Dryrobe Judgment Provides Useful Guidance On Avoiding Trade Mark Genericism

United Kingdom IP

MC

Marks & Clerk

Why Mince Pies Are Missing From Festive Ads - Navigating New Rules On Food And Drink Advertising

United Kingdom Media & IT

GW

Gowling WLG

Nike, Lacoste And Superdry Adverts Banned By Advertising Standards Authority

United Kingdom Media & IT

MC

Marks & Clerk

New Industry Template For Creative Services Framework Agreement Launched

United Kingdom Media & IT

LS

Lewis Silkin

After The ASA Upholds Complaints Against Nike, Lacoste And Superdry, Is The Regulator's AI Detection System Going To Put AI Enabled Distribution Systems Out Of Fashion?

United Kingdom Media & IT

LS

Lewis Silkin

After The ASA Upholds Complaints Against Nike, Lacoste And Superdry, Is The Regulator's AI Detection System Going To Put AI Enabled Distribution Systems Out Of Fashion?

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Maximising Opportunity: Navigating A Fragmented World

United Kingdom Technology

LS

Lewis Silkin

How Can You Protect Your Brand Against Dupe Culture?

United Kingdom Media & IT

PC

Potter Clarkson

CMA Investigates Businesses Over Pricing And Finalises Pricing Guidance

United Kingdom Media & IT

BJ

Browne Jacobson

After The ASA Upholds Complaints Against Nike, Lacoste And Superdry, Is The Regulator's AI Detection System Going To Put AI Enabled Distribution Systems Out Of Fashion?

On Wednesday 3 December, the Advertising Standards Authority (ASA) published three fascinating decisions about ads in the fashion sector.

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Maximising Opportunity: Navigating A Fragmented World

At xCHANGE 2025, we heard from Jacqueline de Gernier (GWI), James Greenfield (Koto), Chris Macfarlane (Peloton) and Faye Cottingham (Bacardi-Martini), in a broad-ranging discussion...

United Kingdom Technology

LS

Lewis Silkin

How Can You Protect Your Brand Against Dupe Culture?

Dupe culture has evolved from counterfeit products to influencers actively promoting fakes on social media, creating significant challenges for brands. This trend raises legal, ethical, and economic concerns...

United Kingdom Media & IT

PC

Potter Clarkson

CMA Investigates Businesses Over Pricing And Finalises Pricing Guidance

The Competition and Markets Authority's (CMA) final guidance on its interpretation of pricing transparency requirements under Digital Markets, Competition and Consumers Act 2024 (DMCCA) has been published.

United Kingdom Media & IT

BJ

Browne Jacobson

The Digital Services Act: Recent Enforcement Actions And What They Mean For Retail

United Kingdom Media & IT

BJ

Browne Jacobson

Client Guide: DMCC Act 2024 And Drip Pricing

The Digital Markets, Competition and Consumers (DMCC) Act 2004 introduces significant changes to consumer law and the way it is enforced. One of the changes is to clarify the law on drip pricing.

United Kingdom Consumer

LS

Lewis Silkin

Lead Generation Strategies For Mass Tort Law Firms: How To Scale Client Intake Effectively

Mass tort law firms depend on lead generation to fuel growth and secure new cases. But turning advertising dollars into qualified clients isn't easy.

United Kingdom Media & IT

IG

IR Global

Not Such Sweet News - Sugar Tax To Cover More Products

Over the past few years we've written a lot of articles about advertising less healthy food and drink.

United Kingdom Media & IT

LS

Lewis Silkin

Greenwashing And Governance: Practical Pointers For Sustainability Communications

The events of New York Climate Week and COP30 have placed the sustainability agenda firmly in the spotlight – highlighting a range of climate-related issues and the important role...

United Kingdom Environment

GW

Gowling WLG

S6:E1 – The Upcycled Fashion Label Celebrities Are Obsessed With: Corey Dixon (Video)

United Kingdom Media & IT

SO

Square One

Ofcom And European Commission Review Broadcast Regulation

United Kingdom Media & IT

LS

Lewis Silkin

United Kingdom Commercial

LS

Lewis Silkin

Ofcom's Roadmap For The Online Safety Act 2023: What's Next?

United Kingdom Media & IT

LS

Lewis Silkin

Toward A Safer Internet: Laws, Limits And The Fight To Enforce Them

United Kingdom Media & IT

KM

Katten Muchin Rosenman LLP

BREAKING NEWS: The UK's Consumer Law Revolution Starts Here! CMA Fires Starting Pistol On Its First Enforcement Work - Targeting Misleading And Unclear Price Claims

United Kingdom Media & IT

LS

Lewis Silkin

The Collective Conversation With Niel Bornman, CEO - Publicis Connected Media UK

United Kingdom Technology

LS

Lewis Silkin

Why You Need A Marketing Plan

United Kingdom Media & IT

IG

IR Global

Green Claims, Red Flags: UK Product Descriptions May Fall Foul Of The CMA's Green Claims Code

United Kingdom Environment

KG

K&L Gates LLP

What Were The Highlights Of My Fireside Chat With Guy Parker This Year?

United Kingdom Media & IT

LS

Lewis Silkin

Opposites Attract: How YouTube And Netflix Are Learning From Each Other To Dominate The Streaming Industry

United Kingdom Media & IT

A

AlixPartners

LS

Lewis Silkin

EDPB Guidelines On The DSA–GDPR Interplay: What Platforms, Advertisers And Researchers Need To Know

United Kingdom Privacy

LS

Lewis Silkin

ICO Sets The Record Straight On Storage And Access Technologies

United Kingdom Privacy

LS

Lewis Silkin

Ambush Marketing Client Guide World Cup 2026

United Kingdom Media & IT

LS

Lewis Silkin

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Latest Videos

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Video: Licensing Lawyers Visit Derby

RB

Rothera Bray

Let Us Help You Navigate The Future Of Green Claims In The EU (Video)

LS

Lewis Silkin

Greenwashing: Don't Get Caught Out - ThinkHouse (Video)

GW

Gowling WLG

Fashion And Sustainability: What Does Sustainability Really Mean?

MC

Marks & Clerk

Thomson Reuters Innovation Panel – 1. Business Development in a Changing Market (Video)

KI

Kemp IT Law

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