The U.S. sporting goods industry is experiencing dynamic growth — projected to hit $128 billion by 2030 — driven by an increasingly active and health-conscious population. Sporting equipment leads the market, with athletic apparel and firearms/hunting equipment also being significant contributors. While gender-specific preferences shape demand, untapped consumer segments exist in activities like cycling and yoga. This growth is further influenced by technological advancements like artifical intelligence and virtual reality in retail, a push for
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