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CONAR Publishes New Edition Of The Digital Influencer Marketing And Advertising Guide
Brazil's advertising self-regulation body CONAR has released comprehensive new guidelines governing digital influencer marketing, significantly expanding the definition of influencer advertising and establishing stricter transparency requirements. The updated framework addresses emerging challenges including AI-generated content, child participation protocols, and the distinction between organic and commercial social media posts.
Brazil Media & IT
GA
Global Advertising Lawyers Alliance (GALA)
Article
CONAR Updates Guidelines On Advertising With Influencers
The National Advertising Self-Regulation Council (CONAR) has released an updated Guide on Marketing and Advertising by Digital Influencers, introducing significant changes to transparency requirements, child protection measures, and artificial intelligence usage in advertising campaigns. The new edition, effective June 1, 2026, expands the definition of digital influencers beyond natural persons and clarifies material connection requirements between influencers and advertisers.
Brazil Media & IT
KL
KLA Advogados
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