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Playing Offside: Ambush Marketing Risks Ahead Of FIFA World Cup 2026

Next month, Canada will be a host country for the 2026 FIFA World Cup, with Toronto and Vancouver designated as host cities.

MC

Marks & Clerk

St. Louis Cardinals In Conflict Met Hamilton Cardinals Over Merkregistratie In Canada

De St. Louis Cardinals verzetten zich tegen een merkaanvraag van de Hamilton Cardinals bij het Canadese merkenbureau. Het Amerikaanse honkbalteam stelt dat de registratie tot verwarring kan leiden...

NG

Novagraaf Group

From The Eras Tour To The End Zone To The Storefront: Managing Deepfakes With A Thoughtful Trademark Strategy

As generative AI makes it increasingly difficult to distinguish real from synthetic content, deepfakes pose mounting risks to high-profile figures and brands across sports, entertainment, and franchising.

DL

Dale & Lessmann LLP

Investing In Sports Franchises: Legal, Governance And Structural Considerations

Over the past decade, professional sports teams have evolved into one of the most compelling alternative asset classes in global finance. Once regarded primarily as trophy assets, sports franchises are now increasingly recognized for their long-term appreciation potential and strategic role within diversified investments.

Canada Media & IT

AB

Aird & Berlis LLP

Future Of Sport Commission Delivers Final Report On Sport Reform In Canada

Canada Media & IT

BL

Borden Ladner Gervais LLP

Facing The Music: Copyright Controversy In Olympic Figure Skating

AB

Aird & Berlis LLP

The Courtside Battle: NCAA v. DraftKings Trademark Dispute

Canada Media & IT

AB

Aird & Berlis LLP

Referee Finality vs. Competition Rules: CAF Appeal Board Declares Morocco 2025 AFCON Champions

Canada Media & IT

AB

Aird & Berlis LLP

The 2026 FIFA World Cup™: Trademark, Copyright And Enforcement Considerations

GW

Gowling WLG

Sideline Conversations: The Legal Checklist For Public Watch Parties (Video)

Canada Media & IT

GW

Gowling WLG

Can A Cheerleading Coach Or Cheerleading Program Be Found Negligent For An Athlete's Injuries In Alberta?

Canada Litigation

WG

Watson Goepel LLP

He Shoots, He's Charged? How Far Is Too Far In Contact Sports (Podcast)

Canada Litigation

GR

Gardiner Roberts LLP

AGCO Fines FanDuel $350,000 For Integrity Breaches

Canada Media & IT

C

Cassels

Entering Alberta's IGaming Market: Registration Roadmap For Operators And Suppliers

Canada Media & IT

GW

Gowling WLG

New Principles For AI Use In Ontario

Canada Technology

MT

Miller Thomson LLP

Walking The Journey With Founders: Joe Gill’s Approach To Supporting Saskatchewan Startups (Video)

Canada Commercial

ML

McKercher LLP

A Practical Guide For Business Owners Expanding Or Relocating To Ontario, Canada (Video)

Canada Commercial

LL

Lerners LLP

CRA vs. IRS Audits: What Every Canadian Tax Lawyer Wants You To Know

RS

Rotfleisch & Samulovitch P.C.

How To Meet The Very High Bar For Establishing And Maintaining Canadian-Controlled Private Corporation (CCPC) Status, Plus Corporate And Tax Implications Of Share Transfer

RS

Rotfleisch & Samulovitch P.C.

Lights, Camera, Acquisition: Analyzing Netflix And Paramount's Bidding War To Acquire Warner Bros.

In June 2025, Warner Bros. Discovery Inc. ("WBD") revealed that it would separate its Global Networks division from its Streaming and Studios division.

Canada Media & IT

AB

Aird & Berlis LLP

From Box Office To Courtroom: Cineplex's FCA Appeal

In 2024, the Competition Tribunal released a blockbuster decision ordering Cineplex to pay a record penalty of over $38.9 million for false and misleading advertising, in particular, "drip pricing"...

Canada Media & IT

GW

Gowling WLG

The Ban On Bands: Australian Open Sparks Debate On Biometric Data

Controversy erupted at the 2026 Australian Open tennis tournament this week after match umpires instructed World No. 1s Carlos Alcaraz and Aryna Sabalenka, as well as World No. 2 Jannik Sinner...

Canada Media & IT

AB

Aird & Berlis LLP

Avoiding The Penalty Box: A 2026 Winter Games Guide To Olympic Marketing Law

If (like us) you've binged one of this season's most talked‑about shows, Heated Rivalry, you're probably familiar with the Team Canada sweater frenzy.

Canada Media & IT

GW

Gowling WLG

Concussions After Sports Or Accidents – When It Becomes A Legal Case

Canada Media & IT

MO

McLeish Orlando LLP

Enregistrabilité des dénominations géographiques en tant que marques: Leçons tirées des dépôts de la marque « LAS VEGAS ATHLETICS » aux États-Unis et au Canada

MT

Miller Thomson LLP

Trademark Registrability Of Geographic Names: Lessons From The "LAS VEGAS ATHLETICS" Trademark Filings

MT

Miller Thomson LLP

Investing In Canadian Sports Teams: Private Capital And The Investment Canada Act

Canada Media & IT

AB

Aird & Berlis LLP

Infringement By Common Design Found In Canadian Case

BL

Borden Ladner Gervais LLP

Kick Off Right, Toronto: Make Sure Your World Cup Viewing Party Plays By The Lease Rules!

Canada Real Estate

WL

WeirFoulds LLP

Sideline Conversations: Sponsors & Exclusivity Rights (Video)

Canada Media & IT

GW

Gowling WLG

Why Hockey Canada Needs A Public Discipline Registry

Canada Media & IT

GP

Gluckstein Lawyers

Jeux en ligne en Ontario : La Cour d'appel de l'Ontario confirme l'accès aux liquidités mises en commun

Canada Media & IT

BC

Blake, Cassels & Graydon LLP

Ontario's Proposed IGaming Model Affirmed: Non-Canadian Gamers Allowed

Canada Media & IT

C

Cassels

Sideline Conversations: Sponsors & Exclusivity Rights (Video)

As the world prepares for the FIFA World Cup 2026 across Canada, the U.S., and Mexico, Sideline Conversations takes you beyond the pitch to explore the legal and commercial...

Canada Media & IT

GW

Gowling WLG

Why Hockey Canada Needs A Public Discipline Registry

Sunshine is the best disinfectant. There is really nothing like daylight to keep problematic behaviour from being left to fester in the dark.

Canada Media & IT

GP

Gluckstein Lawyers

Jeux en ligne en Ontario : La Cour d'appel de l'Ontario confirme l'accès aux liquidités mises en commun

Dans l'affaire Reference re iGaming Ontario (décision disponible en anglais seulement), les juges majoritaires de la Cour d'appel de l'Ontario (la « CAO ») ont confirmé que les jeux et les paris sportifs...

Canada Media & IT

BC

Blake, Cassels & Graydon LLP

Ontario's Proposed IGaming Model Affirmed: Non-Canadian Gamers Allowed

In Reference re iGaming Ontario,1 released on November 12, 2025, the Court of Appeal for Ontario (ONCA) considered whether Ontario's proposed online gaming model...

Canada Media & IT

C

Cassels

Ontario Court Of Appeal Green Lights Access To International Pooled Liquidity For Online Gaming In Ontario

Canada Media & IT

BC

Blake, Cassels & Graydon LLP

Newly Ratified NHL-NHLPA Collective Bargaining Agreement: CBA-Driven Schedule Growth Sets NHL Apart

The National Hockey League ("NHL") and the National Hockey League Players' Association ("NHLPA") have ratified a new collective bargaining agreement ("CBA") that expands the regular season and increases player participation in international competition.

Canada Media & IT

AB

Aird & Berlis LLP

Caster Semenya Decision Reshapes Standard Of Review In Sports Arbitration

A ruling from Europe's top human rights court has brought renewed attention to Caster Semenya's long-running legal proceedings concerning World Athletics' sex eligibility regulations, which limit the participation of athletes with Differences of Sexual Development ("DSD") in certain events.

Canada Media & IT

AB

Aird & Berlis LLP

What If I Get Hurt At A Professional Sporting Event?

When it comes to team sports, we have the National Hockey League, Major League Baseball, the National Basketball Association, the Canadian Football League, Major League Soccer...

Canada Litigation

GP

Gluckstein Lawyers

Newly Ratified NHL-NHLPA Collective Bargaining Agreement: Long-Term Injury Relief System Changes

The National Hockey League (the "NHL") and National Hockey League Players' Association (the "NHLPA") recently ratified a new collective bargaining agreement (the "New CBA")...

Canada Media & IT

AB

Aird & Berlis LLP

Newly Ratified NHL-NHLPA Collective Bargaining Agreement: Impact Of Shorter Maximum Contract Lengths

Canada Media & IT

AB

Aird & Berlis LLP

Playing Defence: NHL And NBA Athletes Battle CRA Over Taxation Of Signing Bonuses

CW

Clark Wilson LLP

Beyond The Baseline: Wimbledon's Expansion And Its Challenges

Canada Media & IT

AB

Aird & Berlis LLP

Newly Ratified NHL And NHLPA Collective Bargaining Agreement: Standardized Retention Of Draft Pick Rights

Canada Media & IT

AB

Aird & Berlis LLP

Breaking The Ice: Seven7's Strategic Bet On CCM And The Future Of Hockey Gear

Canada Media & IT

AB

Aird & Berlis LLP

House v. NCAA: A Landmark Ruling With Uncertain Consequences

Canada Media & IT

AB

Aird & Berlis LLP

Private Equity Meets Sports: How TPG Sports Is Reshaping The Industry

Canada Media & IT

AB

Aird & Berlis LLP

The Financial Transformation Of College Sports: Is Private Equity The Future?

Canada Media & IT

AB

Aird & Berlis LLP

Swinging For Change: How MLB And AUSL Are Shaping The Future Of Women's Sports

Canada Media & IT

AB

Aird & Berlis LLP

How Sports Teams Can Integrate Technology For The Front Office, Players And Fans

Canada Media & IT

RS

RSM Canada

Waiver Wins: Ontario Court Enforces Liability Waiver For Cycling Race

Canada Litigation

LL

Lerners LLP

Faster, Bolder, Better: Navigating The Fine Line Between Superiority Claims And Puffery In Canadian Sports Advertising

Canada Media & IT

GW

Gowling WLG

Safe Sport Considerations For Colleges And Universities

Canada Media & IT

HM

Hicks Morley Hamilton Stewart Storie LLP

Black History, Black Futures With Paul Davis And Olympian Jerome Blake (Podcast)

Canada Commercial

ML

McMillan LLP

Potential Liability For Torts Committed In Sports (Cox V. Ball)

Canada Media & IT

GR

Gardiner Roberts LLP

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Latest Videos

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Sideline Conversations: The Legal Checklist For Public Watch Parties (Video)

GW

Gowling WLG

Leafs' Leader, Tavares, Challenges CRA Over Tax Dispute (Video)

RA

Rosen & Associates

Sponsorship Agreements In The Sports World: The Promise Of Fame And Exposure (Video)

L

Lavery

The Language Of Leadership: Episode 2 - Channelling The Power Of Confidence (Video)

GW

Gowling WLG

Let The iGames Begin: What You Need To Know About Ontario's New iGaming Market (Video)

BL

Borden Ladner Gervais LLP

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