European Union: Advertising, Marketing & Branding

Un nouveau décret précise les règles encadrant les communications commerciales des établissements de chirurgie esthétique en France, définissant notamment les pratiques déloyales et les communications...

New EU rules targeting greenwashing practices now require traders to substantiate environmental claims with verifiable evidence, prohibit misleading sustainability labels, and mandate clear disclosure...

France's Supreme Court has ruled that luxury trademarks incorporating dates suggesting centuries-old heritage can be invalidated when they mislead consumers about product quality and craftsmanship. The decision, following a CJEU preliminary ruling, addresses whether purchasing a historic trademark confers the original proprietor's history and know-how without genuine continuity of operations.

The Court of Justice of the European Union has delivered a landmark judgment addressing whether political parody and freedom of expression can justify the unauthorized use of a famous trade mark. When Belgian political party Vlaams Belang appropriated IKEA's distinctive branding to promote its immigration reform programme, the resulting legal battle forced European courts to balance fundamental rights: the trade mark owner's property rights against the political actor's freedom of expression.

Several recent amendments to legislation governing marketing and consumer protection require active steps from businesses engaged in consumer-facing activities.

The Hungarian Competition Authority has issued new guidance on market leadership claims in advertising, clarifying when businesses must substantiate statements like "the best" or "the cheapest." Understanding the distinction between subjective opinions and objectively verifiable claims is crucial, as improper use can lead to significant fines and reputational...

As AI reshapes how clients discover and evaluate law firms, three strategic imperatives emerge from a recent German firm's rebranding: distinctive visual identity as competitive advantage, substantive content that builds pre-contact credibility, and authentic people-centered storytelling that transforms brand promises into trusted relationships.

瑞典消费者管理局向约40名网红博主及广告主下发监管警示函，针对社交媒体广告标注不清的违规行为展开整治。尽管相关法律条文清晰明确，网಩

Luxury brands are expanding beyond traditional product categories into wellness, hospitality, and experiential services, fundamentally transforming how trademark protection must adapt. As fashion houses open cafés, beauty brands operate spas, and heritage maisons launch wellness programs, the legal framework struggles to keep pace with ecosystem-based diversification that challenges conventional notions of brand boundaries and distinctiveness.