France: Advertising, Marketing & Branding

Un nouveau décret précise les règles encadrant les communications commerciales des établissements de chirurgie esthétique en France, définissant notamment les pratiques déloyales et les communications...

France's Supreme Court has ruled that luxury trademarks incorporating dates suggesting centuries-old heritage can be invalidated when they mislead consumers about product quality and craftsmanship. The decision, following a CJEU preliminary ruling, addresses whether purchasing a historic trademark confers the original proprietor's history and know-how without genuine continuity of operations.

France has enacted groundbreaking legislation targeting ultra-fast fashion through increased extended producer responsibility fees based on product range breadth and repair incentives, while also mandating manufacturing-location disclosures and restricting advertising. As the EU's revised Waste Framework Directive allows Member States to adopt similar measures, France's approach may preview how textile EPR requirements evolve across Europe and potentially influence emerging U.S. state programs. Will other j

Frankfurt Kurnit announces its participation in Cannes Rules!, a groundbreaking full-day event in Cannes dedicated to advertising law and self-regulation. The event will feature expert panels on AI-assisted personalization, environmental marketing, influencer responsibility, and the business case for self-regulation in the advertising ecosystem.

La Cour de justice de l'Union européenne établit qu'une plateforme organisant et monétisant des annonces publicitaires peut être tenue responsable des traitements de données personnelles effectués via ces encarts.

This summer in Cannes, the Global Advertising Lawyers Alliance will be co-hosting “Cannes Rules!,” a full-day event devoted to advertising law and self-regulation.

C'est la question qui agite les professionnels du marketing. Le réseau social aux vidéos courtes et virales a bouleversé les codes...

En France, l'organisation de jeux d'argent et de hasard est strictement encadrée.

In September 2025, France's data protection authority (the CNIL) raided the digital cookie jar handing down hefty financial penalties to tech giant Google and fast-fashion powerhouse Shein.