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Fame, Fortune, And The Fine Print: The Legal Fight For Personality Rights In India
Personality rights—often referred to as the right of publicity—grant individuals control over the commercial use of their identity, including their name, image, likeness, voice, signature, or other distinctive personal attributes. These rights protect individuals from unauthorized exploitation of their persona for commercial gain. Historically, personality rights emerged at the intersection of privacy and property rights. Legal systems have grappled with whether to treat a person’s identity as a facet of personal dignity (and privacy) or as an economic asset akin to intellectual property.
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