Nigeria: Trademark

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Article
Protecting The Brand Of Nigerian Athletes: Rethinking IP In Sports
The global sports industry generates billions in revenue through broadcasting, sponsorships, and merchandising, with intellectual property rights serving as the invisible currency that determines ownership and profit. As Nigerian athletes command increasing global attention, this analysis examines whether they possess the legal tools and awareness necessary to protect and monetize their personal brands in an industry where image rights, trademarks...
Nigeria IP
JE
Jackson, Etti & Edu
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