Nigeria: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.
Article
Protecting The Brand Of Nigerian Athletes: Rethinking IP In Sports
The global sports industry generates billions in revenue through broadcasting, sponsorships, and merchandising, with intellectual property rights serving as the invisible currency that determines ownership and profit. As Nigerian athletes command increasing global attention, this analysis examines whether they possess the legal tools and awareness necessary to protect and monetize their personal brands in an industry where image rights, trademarks...
Nigeria IP
JE
Jackson, Etti & Edu
Article
Regulatory And Compliance Regulations In Influencer Marketing And Advertising
As influencer marketing becomes a dominant force in Nigeria's digital economy, brands and content creators face a complex web of regulatory requirements spanning advertising standards, consumer protection, and data privacy. Understanding the roles of ARCON, FCCPC, and NDPC is essential for anyone seeking to navigate this evolving landscape while avoiding costly penalties and reputational damage.
Nigeria Media & IT
TT
The Trusted Advisors
Article
OAL Secures Company Liquidation For ₦1.7B Debt
Fidelity Bank faced a significant challenge when Envivo Communications Limited failed to repay a ₦1.7 billion loan. Through precise legal action under Nigeria's Companies and Allied Matters Act (CAMA) 2020, winding-up proceedings were initiated with meticulous procedural compliance. The court's decisive ruling resulted in a complete winding-up order and the appointment of a liquidator to recover the outstanding debt.
Nigeria Commercial
OA
Olisa Agbakoba Legal (OAL)
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