Poland: Media, Telecoms, IT, Entertainment

Poland's M&A market recorded 330 transactions in 2025, with the technology, media, and telecommunications sector leading activity at 20% of total deals. As regulatory frameworks like the EU AI Act and NIS2 Directive reshape the landscape, TMT transactions are becoming increasingly compliance-driven, with new risks around AI governance, employment classification, and foreign investment scrutiny fundamentally altering deal structures and valuations.

Let's start with some statistics: the telephone took an incredible 50 years to reach 50 million users. The internet took seven years.

Poland is preparing significant changes that may affect over 2.5 million self-employed professionals, with particular impact on the IT sector, where B2B contracts are widely used.

Poland's M&A market recorded 330 transactions in 2025, with the technology, media, and telecommunications sector leading activity at 20% of total deals. As regulatory frameworks like the EU AI Act and NIS2 Directive reshape the landscape, TMT transactions are becoming increasingly compliance-driven, with new risks around AI governance, employment classification, and foreign investment scrutiny fundamentally altering deal structures and valuations.

Let's start with some statistics: the telephone took an incredible 50 years to reach 50 million users. The internet took seven years.

Poland has officially published the Electronic Communications Law (ECL) in its Journal of Laws, marking a significant step towards harmonizing the country's legal framework with European Union standards.

The amendment to the Act on the National Cybersecurity System („the Act”) introduces changes in the way cybersecurity is supervised in Poland.

The use of new technologies, including artificial intelligence, has become common due to the acceleration of creative processes, reduction of costs and the ability to quickly create content. In addition to these benefits, however, there are serious abuses by commercial entities, especially against people who enjoy public trust, such as doctors, whose authority is sometimes used in advertisements for commercial products, including dietary supplements.

W ostatnich latach przedmiotem wzmożonego zainteresowania Urzędu Ochrony Konkurencji i Konsumentów („UOKiK") jest działalność tzw.

Po wielomiesięcznych pracach, dyskusjach i branżowych protestach, krajowy ustawodawca przyjął nowelizację Ustawy o prawie autorskim i prawach pokrewnych...

After months of deliberations, discussions, and industry protests, the national legislator has adopted an amendment to the Copyright and Related Rights Act ("Copyright Act")...

W ostatnich miesiącach na rynku pojawiło się wiele narzędzi umożliwiających tworzenie lub modyfikację muzyki przy użyciu sztucznej inteligencji, np. Loudly, SongR, Soundraw, MusicGen i Suno.