Abhinav Agrawal, Global Co-Leader of AI Monetization at AlixPartners, discusses how the consumer demand for protein has grown and how retailers are managing the explosion of protein products hitting the market.
PRESS RELEASE
5 June 2026
Just Food: Protein Fever Fuels Innovation
AlixPartners
Contributor
AlixPartners is a results-driven global consulting firm that specializes in helping businesses successfully address their most complex and critical challenges.
Consumer demand for protein has surged dramatically, creating both opportunities and challenges for retailers navigating an increasingly crowded marketplace.