South America: Technology

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Article
CONAR Publishes New Edition Of The Digital Influencer Marketing And Advertising Guide
Brazil's advertising self-regulation body CONAR has released comprehensive new guidelines governing digital influencer marketing, significantly expanding the definition of influencer advertising and establishing stricter transparency requirements. The updated framework addresses emerging challenges including AI-generated content, child participation protocols, and the distinction between organic and commercial social media posts.
Brazil Media & IT
GA
Global Advertising Lawyers Alliance (GALA)
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Article
Amendment To The Federal Copyright Law And The Federal Labor Law Regarding The Rights Of Performing Artists
Mexico enacts sweeping amendments to its Federal Copyright Law and Federal Labor Law to address the intersection of performer rights and artificial intelligence technology. The reforms establish new protections for artists' voices and images against AI-generated cloning and impersonation, while modernizing copyright procedures and expanding alternative dispute resolution mechanisms before INDAUTOR.
Mexico IP
CR
Chevez Ruiz Zamarripa
Article
CONAR Publishes New Edition Of The Digital Influencer Marketing And Advertising Guide
Brazil's advertising self-regulation body CONAR has released comprehensive new guidelines governing digital influencer marketing, significantly expanding the definition of influencer advertising and establishing stricter transparency requirements. The updated framework addresses emerging challenges including AI-generated content, child participation protocols, and the distinction between organic and commercial social media posts.
Brazil Media & IT
GA
Global Advertising Lawyers Alliance (GALA)
See more