South Africa: Licensing & Syndication

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Article
Netflix And The Reach Of Reputation: A Taiwan Trade Mark Decision And The South African Perspective
A Taiwan Intellectual Property Office decision demonstrates how trade mark protection applies to stylised single-letter devices when an earlier mark has gained substantial recognition through extensive use. The case examines Netflix's opposition to a similar stylised 'M' mark and explores the balance between protecting established brand identity and allowing traders to develop their own marks.
South Africa IP
AA
Adams & Adams