South Africa: Advertising, Marketing & Branding

Subscribe

Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Municipality's Failure To Appoint Candidate To An Advertised Position May Constitute Reviewable Administrative Action

In the case of Mambafula v Alfred Nzo District Municipality, Mr Simvumile Mambafula instituted urgent proceedings in the Eastern Cape Division – Mthatha of the High Court of South Africa...

South Africa Litigation

E

ENS

What Does This Meme? How Copyright Protected The "Success Kid" Meme

We've all seen it, possibly even used it – the photo of a little boy in the green and white shirt, on the beach, with a fist full of sand and determined look on his face – which has been doing the rounds since 2007...

South Africa IP

AA

Adams & Adams

The Battle Of The Fast Food Adverts: Chicken Licken vs. KFC

In the ever-competitive world of fast food, brand identity and creative marketing are vital. In a recent dispute, Chicken Licken took legal action against KFC, claiming the fast-food giant's "All Star Box" advertisement copied two...

South Africa Media & IT

E

ENS

Trade Mark Dispute: STANLEY vs. STANLEY

There are two very popular and well-known companies that use the trade mark STANLEY.

South Africa IP

E

ENS

Hellmann's And Bellisima

South Africa Media & IT

E

ENS

Celebrity Endorsements – Misinformation Or Plausible Deniability?

South Africa Commercial

FW

Fairbridges Wertheim Becker

Advertising, Marketing & Promotion Comparative Guide

South Africa Media & IT

AA

Adams & Adams

Protecting IP In South African Esports: A Strategic Approach To Sponsorship

South Africa IP

WW

Webber Wentzel

Personalisation In Advertising - Data Protection And Privacy Issues

South Africa Privacy

WW

Webber Wentzel

Mr D's Disparaging Advertisement That Imitated Massmart's MAKRO MOOD Campaign

South Africa Media & IT

AA

Adams & Adams

Information Regulator's Guidance Note On Direct Marketing: What Do You Need To Know?

South Africa Media & IT

E

ENS

The Appeal Of Nutriwomen

South Africa Media & IT

E

ENS

Six Children Die After Consuming Poisoned Snacks: What Packaging Information Are You Entitled To As A Consumer?

South Africa IP

AA

Adams & Adams

META-morphosis: Exciting Developments In Respect Of The Enforcement Of ARB Complaints

South Africa Media & IT

AA

Adams & Adams

Is The COFI Bill Finally Kicking In?

South Africa Finance

E

ENS

Rethinking Confidentiality In The Age Of AI

South Africa Technology

E

ENS

Not So Fast: When Retrenchment Goes Off The Wall

South Africa Employment

FW

Fairbridges Wertheim Becker

South Africa Litigation

E

ENS

Tax Dispute Resolution: Failure To Discharge Onus Of Proof

South Africa Tax

SG

SNG Grant Thornton

Are You Maximising Your Brand's Value Through Strategic Co-Marketing?

Co-marketing is a distinctive way brands can promote themselves in the marketplace. Co-marketing occurs when brands utilise each other's service offerings or goods to attract customers and provide a benefit to consumers via the association.

South Africa Media & IT

BI

Barnard Inc.

Valentine's Day In The Spotlight At The Advertising Regulatory Board

On the 20 June 2024, the Advertising Appeals Committee (AAC) of the Advertising Regulatory Board (ARB) was convened to consider an appeal against the ARB's Directorate...

South Africa Media & IT

AA

Adams & Adams

Influencer Marketing And Intellectual Property: How To Gain A Competitive Advantage

It is no secret that influencers are currently at the forefront of the marketing industry. It comes as no surprise when products or services "go viral" as a result of their promotion...

South Africa IP

AA

Adams & Adams

Cosmetics In South Africa: L'Oréal Has Skin In The Game

In South Africa, it is not uncommon for companies to take IP-related disputes to the Advertising Regulatory Board ("ARB"), a process that is far cheaper and quicker than High Court proceedings.

South Africa Media & IT

E

ENS

Ministry Introduces An Electronic Advertising System For Trade Marks

South Africa IP

AA

Adams & Adams

What's So Arb-Itrary About Onions, Petroleum Jelly And Hot Chillies?

South Africa Media & IT

AA

Adams & Adams

Navigating The Ethical And Legal Landscape Of Data Privacy: Dark Patterns And Consent In The Digital Age

South Africa Privacy

E

ENS

Introduction Of The Ministry Of Economy And Trade's Supervised Electronic Advertising System For Trade Marks

South Africa IP

AA

Adams & Adams

Information Regulator's First Enforcement Notice: Direct Marketing Complaint

South Africa Media & IT

E

ENS

The Posh-Nosh Spat

South Africa IP

E

ENS

Media And Digital Platforms Market Inquiry: South African Competition Commission Publishes Statement Of Issues

South Africa Media & IT

E

ENS

Trade Mark Infringements – China And Germany

E

ENS

The Springbok Hijack

South Africa IP

E

ENS

Digital Giants Under The Spotlight: South Africa's News Media Market Inquiry

South Africa Anti-trust

E

ENS

Media And Digital Platforms Market Inquiry: South African Competition Commission Publishes Statement Of Issues

On 17 October 2023, the Competition Commission launched the Media and Digital Platforms Market Inquiry and also published the Statement of Issues.

South Africa Media & IT

E

ENS

Trade Mark Infringements – China And Germany

We like to keep our readers abreast of IP developments around the globe, so in this article, we'll discuss recent trade mark infringement cases in China and Germany.

E

ENS

The Springbok Hijack

Rugby-mad South Africans may find the attempt by a South African company to ‘ride on the coattails of' one of the best-known brands in world rugby, the Springbok brand, interesting.

South Africa IP

E

ENS

Digital Giants Under The Spotlight: South Africa's News Media Market Inquiry

On 15 September 2023, the Competition Commission published the final Terms of Reference to initiate a market inquiry into the distribution of media content on digital platforms in South Africa, termed...

South Africa Anti-trust

E

ENS

Come On Barbie, Let's Go (TM) Party

South Africa IP

E

ENS

Examining The Competition Commission's ‘Google Search'

The South African Competition Commission probes Google ads and the distortion of competition on social media platforms.

South Africa Anti-trust

BI

Barnard Inc.

Product Labelling In South Africa: Little Margarine For Error

Clover had a second bite of the buttered bread and was successful in securing an order against Stork in November 2021 entailing, inter alia, that Stork be interdicted from competing unlawfully...

South Africa IP

AA

Adams & Adams

Draft Regulations On Labelling And Advertising Of Foodstuffs: Will The New Warning Labels Be A Put Off?

Are you aware of the recent Draft Regulations relating to the labelling and advertising of foodstuffs ("Draft Regulations") which were published for comment on 14 April 2023?

South Africa Media & IT

AA

Adams & Adams

Empowering Victims Of Gender-Based Violence To Establish Their Independence

South Africa suffers from some of the highest gender-based violence in the world, and many victims and their families are reliant on their abusers for financial support.

South Africa Employment

FC

FTI Consulting

Kanye West, And The Dangers Of Sharing IP

South Africa Media & IT

E

ENS

African Women On The Move: In Conversation With Social Media Marketer

South Africa Media & IT

SA

Songhai Advisory LLP

Regulator Sanctions Influencers Over Lotto Adverts – Comedians Do Not Get The Last Laugh After Failing To Disclose That Twitter Posts Were Paid Advertising

South Africa Media & IT

AA

Adams & Adams

Sparkling Wine And A "Spade Of Inspiration"

South Africa Media & IT

E

ENS

Parody In South Africa: Addressing The Hippo In The Room

South Africa Media & IT

AA

Adams & Adams

Legal Implications Of Being An Influencer

South Africa Media & IT

SI

SchoemanLaw Inc.

"It's Better Than Yours!"

South Africa Media & IT

SI

SchoemanLaw Inc.

Unpacking The Legal Side Of Artificial Intelligence

South Africa Technology

SI

SchoemanLaw Inc.

Advertising Regulatory Board: A Major Development

South Africa Media & IT

E

ENS

DStv To Include Disney+ In South Africa. Attack Is The Best Form Of Defence?

South Africa Media & IT

BI

Barnard Inc.

Legal Considerations In The Brand And Influencer Relationship

South Africa Media & IT

BI

Barnard Inc.

CGCSA - The Platform Economy

South Africa Strategy

E

ENS

The Far-reaching Influence Of African Artists In The World Of Corporate Branding Strategies

South Africa IP

I

Inventa

POPIA Direct Marketing (Podcast)

South Africa Media & IT

E

ENS

Enhanced Protection For Financial Customers: Proposed Amendments To The 2017 Policyholder Protection Rules

South Africa Insurance

F

Fasken

See more

Latest Videos

See more

The 2021 Beverage Sector Report: Marketing And Distribution Of Beverages In Ghana (VIdeo)

uA

Firmus Advisory

Mondaq uses cookies on this website. By using our website you agree to our use of cookies as set out in our Privacy Policy.

Learn More