Switzerland: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Negotiating Media Rights Agreements In Sports Part 1: The Kick-Off (Podcast)

This mini-series, part of our sports law blog, looks at negotiating media rights contracts in the sports business. If a rights holder wants to market their media rights, they need to set the right course from the outset...

Switzerland Media & IT

VA

Vischer AG

Do You Need Consent For Electronic Direct Marketing?

In this part of our series, we explore whether consent is needed to send electronic direct marketing messages, how this consent must be obtained and what exceptions apply.

Switzerland Privacy

FP

FABIAN PRIVACY LEGAL GmbH

Braucht Es Eine Einwilligung Für Elektronische Direktwerbung?

In diesem Teil unserer Serie befassen wir uns mit der Frage, ob für den Versand von elektronischer Direktwerbung eine Einwilligung erforderlich ist, wie diese eingeholt werden muss und welche Ausnahmen gelten.

Switzerland Privacy

FP

FABIAN PRIVACY LEGAL GmbH

"Fruchtmonster" Partially Defeated By Opposition From The Trademark "MONSTER"

The IPI finds a likelihood of confusion between "Fruchtmonster" and "MONSTER" and emphasizes the protection of distinctive brand elements for mass-market goods as well as the high bar for proving brand recognition.

M

MME

Ofcom Initiates First Investigation Into Individual Service Provider Under Online Safety Act

Switzerland Media & IT

LP

Logan & Partners

DMA In Action: Apple And Meta Fined For Anti-Steering & Pay-Or-Consent

Switzerland Privacy

LP

Logan & Partners

Centralization Of Sports Rights - Part 1: An Initial Legal Overview (Podcast)

Switzerland Media & IT

VA

Vischer AG

Pharmaceutical Advertising 2025

Switzerland Healthcare

BK

Bär & Karrer

Black Friday To Christmas: A Legal Guide For EU-Compliant Online Promotions

Switzerland Media & IT

LP

Logan & Partners

EU Commission Sends Preliminary Findings To X For Potential Breach Of The Digital Services Act

European Union Media & IT

LP

Logan & Partners

Advertising, Marketing & Promotion Comparative Guide

Switzerland Media & IT

VA

Vischer AG

Digital Services Act: Need For Action Or Business As Usual For Swiss Companies?

Switzerland Commercial

BK

Bär & Karrer

Why You Should Use Your Trademark

VA

Vischer AG

ESG: Switzerland Adopts Ban On Greenwashing

Switzerland Environment

M

MME

Monthly Special - Case Study: Long-term Assignment Of A Swiss CFO With Family From Zurich, Switzerland To Sydney, Australia. - A Practical Example.

Switzerland Immigration

C

CONVINUS

Newsletter Du 31 Mars Au 11 Avril 2025 | N° 103

Switzerland Criminal

MB

Monfrini Bitton Klein

NEWSLETTER Du 26 Mai Au 6 Juin 2025 | N° 106

Switzerland Criminal

MB

Monfrini Bitton Klein

The International Gambling Laws & Regulations Review 2025/2026

Switzerland Media & IT

M

MME

Part 4: Assignments Abroad: Assignment Contract And Expat Policy - What Needs To Be Regulated For International Assignments

Switzerland Employment

C

CONVINUS

Shedding Light On Dark Patterns: Legal Frameworks And Best Practices For Online Businesses

With recent regulatory changes impacting the topic, the term "dark patterns" is garnering attention and prompting online businesses to reassess their digital strategies.

Switzerland Media & IT

LP

Logan & Partners

Pharmaceutical Advertising 2024

In Switzerland, the regulation pertaining to the advertisement and promotion of medicines is spread over various statutes, ordinances and guidelines, and also includes self-regulatory codes.

Switzerland Healthcare

BK

Bär & Karrer

Life Sciences 2024

Swiss healthcare regulation is spread over various statutes, ordinances and guidelines, including self-regulatory instruments such as best practice codes and references to international provisions.

Switzerland Healthcare

BK

Bär & Karrer

AI In Marketing: 4 Unfair Competition Law Pitfalls

Artificial intelligence can help companies automate their marketing processes and make them more efficient. It can also be used to improve the customer experience online.

Switzerland Technology

GA

Global Advertising Lawyers Alliance (GALA)

Part 9: AI In Marketing: 4 Unfair Competition Law Pitfalls

Switzerland Technology

VA

Vischer AG

The Use Of Green Claims In Advertising

Switzerland Media & IT

MM

MLL Meyerlustenberger Lachenal Froriep Ltd

Black Friday And Online Deals Do's And Don'ts For Online Business Under EU Law

European Union Media & IT

LP

Logan & Partners

Green Claims: Proceedings In Switzerland

Switzerland Environment

SW

Schellenberg Wittmer Ltd

CONVINUS Global Mobility Alert - Week 46.2023

Worldwide Immigration

C

CONVINUS

Understanding Lotteries, Competitions, And Prize Draws In The UK: Legal Framework

Switzerland Media & IT

LP

Logan & Partners

Digital Markets Act And Digital Services Act: Implications For Switzerland

Switzerland Media & IT

SW

Schellenberg Wittmer Ltd

Retargeting In Personalised Ads: Balancing E-Commerce Strategies With Data Protection

Switzerland Privacy

LP

Logan & Partners

Digital Services Act (DSA) Compliance In Action: Insights From Leading Online Platforms

European Union Media & IT

LP

Logan & Partners

EU Commission Publishes The First List Of Very Large Platforms To Fall Under The EU's Digital Services Act (DSA) Stricter Regime

European Union Media & IT

LP

Logan & Partners

Digital Markets Act And Digital Services Act: Implications For Switzerland

In Switzerland, a strategy for digital marketplaces must be developed to better exploit the innovation potential of data.

Switzerland Media & IT

SW

Schellenberg Wittmer Ltd

Retargeting In Personalised Ads: Balancing E-Commerce Strategies With Data Protection

In the digital space, e-commerce platforms are leveraging personalised advertising to enhance customer experiences and boost sales.

Switzerland Privacy

LP

Logan & Partners

Digital Services Act (DSA) Compliance In Action: Insights From Leading Online Platforms

The European Union's Digital Services Act (DSA) has ushered in a new era of online content regulation, aiming to create a more legally harmonised framework across the EU.

European Union Media & IT

LP

Logan & Partners

EU Commission Publishes The First List Of Very Large Platforms To Fall Under The EU's Digital Services Act (DSA) Stricter Regime

The European Commission has confirmed 19 online platforms and search engines identified as ‘very large online platforms' (VLOPs) and ‘very large online search engines' (VLOSEs) for the purposes...

European Union Media & IT

LP

Logan & Partners

Federal Council Aims To Regulate Large Communication Platforms In Switzerland

Switzerland Privacy

LP

Logan & Partners

Briefing For UCITS Marketed In Switzerland - New Requirement For Immediate Publication Of Investor Communications

With effect from 1 January 2021, funds registered with FINMA for marketing in Switzerland will be required to simultaneously publish on the UCITS recognised Swiss electronic publication platform...

Switzerland Finance

DE

Dillon Eustace

Digitale Transformation: Wie konkretisiert sie sich in bestehenden und zukünftigen Geschäftsmodellen?

Die «Digitale Transformation von Geschäftsmodellen» ist ein Thema, das in Social Media Kanälen, Printmedien und Fernsehen omnipräsent ist. Doch in welcher Form sind wir davon betroffen, welche Industrien müssen sich mit neuen Ge-schäftsmodellen auseinandersetzen und was sind konkret die Auswirkungen der digitalen Transformation?

Switzerland Media & IT

SH

Suter Howald Rechtsanwalte

Marketing Under The New Swiss Tobacco Regulation

Tobacco products and e-cigarettes are currently governed by the Swiss foodstuffs regulation.

Switzerland Healthcare

GA

Global Advertising Lawyers Alliance (GALA)

Limited Swiss Pre-Approval Requirement For Pharmaceutical Advertising

Switzerland is not part of the European Union and regulates advertising independently.

Switzerland Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Revision Of The Ordinance On The Use Of The Name "Swiss" For Watches

M

MME

Broadcaster To Ensure That Editorial Employees Do Not Appear In Commercials

Switzerland Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

The Judge Punishes Those Who Come Too Late: Lack Of Trademark Protection Has Dramatic Consequences In The Künzli Case

MM

MLL Meyerlustenberger Lachenal Froriep Ltd

Swiss Competition Report – 2nd Quarter 2006

Switzerland Anti-trust

TT

Tavernier Tschanz

Swiss Competition Report - Reporting Period : July 04 – September 04

Switzerland Media & IT

TT

Tavernier Tschanz

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