Switzerland: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Capital Markets In Switzerland: Regulatory Overview

A Q&A guide to capital markets law in Switzerland. The Q&A provides a high-level overview of the main equity and debt markets/exchanges, and the main regulators and legislation that govern them.

Switzerland Commercial

BK

Bär & Karrer

ECJ Russmedia Ruling: The End Of Liability Privilege For Hosting Providers?

In its judgment C-492/23 of 2 December 2025 (Russmedia), the European Court of Justice examined whether a hosting provider, namely Russmedia...

European Union Media & IT

VA

Vischer AG

"Green Marketing": Impact Of The New Art. 3 (1)(x) UCA On Climate-related Advertising

On 1 January 2025, the new Art. 3 para. 1 let. x of the Federal Act on Unfair Competition (UCA, SR 241) came into force with the following wording...

Switzerland Media & IT

VA

Vischer AG

Draft Bill On Communication Platforms And Search Engines In Switzerland

The Swiss Government has launched a public consultation on a proposed Act on Communication Platforms and Search Engines operating in the Swiss market (the "Bill").

Switzerland Media & IT

LS

Lenz & Staehelin

Federal Council Launches Consultation On The Federal Act On Communication Platforms And Search Engines (KomPG)

Switzerland Media & IT

BK

Bär & Karrer

Negotiating Media Rights Agreements In Sports Part 1: The Kick-Off (Podcast)

Switzerland Media & IT

VA

Vischer AG

Do You Need Consent For Electronic Direct Marketing?

Switzerland Privacy

FP

FABIAN PRIVACY LEGAL GmbH

Braucht Es Eine Einwilligung Für Elektronische Direktwerbung?

Switzerland Privacy

FP

FABIAN PRIVACY LEGAL GmbH

"Fruchtmonster" Partially Defeated By Opposition From The Trademark "MONSTER"

M

MME

Ofcom Initiates First Investigation Into Individual Service Provider Under Online Safety Act

Switzerland Media & IT

LP

Logan & Partners

DMA In Action: Apple And Meta Fined For Anti-Steering & Pay-Or-Consent

Switzerland Privacy

LP

Logan & Partners

Centralization Of Sports Rights - Part 1: An Initial Legal Overview (Podcast)

Switzerland Media & IT

VA

Vischer AG

Pharmaceutical Advertising 2025

Switzerland Healthcare

BK

Bär & Karrer

Use Of Social Media For OTC Advertising

Switzerland Media & IT

PL

Pestalozzi Attorneys at Law

Early Swiss C Permit: Are You Successfully Integrated?

Switzerland Immigration

RC

Richmond Chambers Immigration Barristers

Swiss C Permit And Long Absences From Switzerland: When Settlement Status Is At Risk

Switzerland Immigration

RC

Richmond Chambers Immigration Barristers

Technology Proof-of-Concept Agreements: 6 Legal Issues Businesses Often Miss

Switzerland Technology

LP

Logan & Partners

New 2026 ICC Arbitration Rules

Switzerland Litigation

Aceris Law

Bilan Magazine – Art Law

Switzerland International

BB

Borel & Barbey

Black Friday To Christmas: A Legal Guide For EU-Compliant Online Promotions

With Black Friday, Cyber Monday, and Christmas sales around the corner, online businesses have a prime opportunity to increase sales. But with great opportunities come responsibilities

Switzerland Media & IT

LP

Logan & Partners

EU Commission Sends Preliminary Findings To X For Potential Breach Of The Digital Services Act

In a significant move to enforce the EU's Digital Services Act (DSA), the EU Commission has issued preliminary findings against the tech giant X, alleging multiple breaches of the DSA.

European Union Media & IT

LP

Logan & Partners

Advertising, Marketing & Promotion Comparative Guide

Advertising, Marketing & Promotion Comparative Guide for the jurisdiction of Switzerland, check out our comparative guides section to compare across multiple countries

Switzerland Media & IT

VA

Vischer AG

Digital Services Act: Need For Action Or Business As Usual For Swiss Companies?

The Digital Services Act ("DSA") that entered into full effect in February 2024 affects companies in Switzerland who offer their services to persons in the EU and who are considered online intermediaries...

Switzerland Commercial

BK

Bär & Karrer

Why You Should Use Your Trademark

VA

Vischer AG

ESG: Switzerland Adopts Ban On Greenwashing

Switzerland Environment

M

MME

Shedding Light On Dark Patterns: Legal Frameworks And Best Practices For Online Businesses

Switzerland Media & IT

LP

Logan & Partners

Pharmaceutical Advertising 2024

Switzerland Healthcare

BK

Bär & Karrer

Life Sciences 2024

Switzerland Healthcare

BK

Bär & Karrer

AI In Marketing: 4 Unfair Competition Law Pitfalls

Switzerland Technology

GA

Global Advertising Lawyers Alliance (GALA)

Part 9: AI In Marketing: 4 Unfair Competition Law Pitfalls

Switzerland Technology

VA

Vischer AG

The Use Of Green Claims In Advertising

Switzerland Media & IT

MM

MLL Meyerlustenberger Lachenal Froriep Ltd

Black Friday And Online Deals Do's And Don'ts For Online Business Under EU Law

European Union Media & IT

LP

Logan & Partners

Green Claims: Proceedings In Switzerland

Switzerland Environment

SW

Schellenberg Wittmer Ltd

Part 9: AI In Marketing: 4 Unfair Competition Law Pitfalls

Artificial intelligence can help companies automate their marketing processes and make them more efficient. It can also be used to improve the customer experience online.

Switzerland Technology

VA

Vischer AG

The Use Of Green Claims In Advertising

In today's world, awareness of environmental and sustainability issues in advertising is gaining legal significance.

Switzerland Media & IT

MM

MLL Meyerlustenberger Lachenal Froriep Ltd

Black Friday And Online Deals Do's And Don'ts For Online Business Under EU Law

As Black Friday, Cyber Monday, and Christmas deals approach, online businesses operating in the European Union (EU) need to be mindful of the regulations governing promotions and sales.

European Union Media & IT

LP

Logan & Partners

Green Claims: Proceedings In Switzerland

"Make taste not waste" or "the greenest way to an excellent cup of coffee" – Already in 2012, the Zurich Commercial Court assessed whether advertising with these general environmental claims proves admissible under unfair competition law.

Switzerland Environment

SW

Schellenberg Wittmer Ltd

CONVINUS Global Mobility Alert - Week 46.2023

Worldwide Immigration

C

CONVINUS

EU Commission Publishes The First List Of Very Large Platforms To Fall Under The EU's Digital Services Act (DSA) Stricter Regime

The European Commission has confirmed 19 online platforms and search engines identified as ‘very large online platforms' (VLOPs) and ‘very large online search engines' (VLOSEs) for the purposes...

European Union Media & IT

LP

Logan & Partners

Federal Council Aims To Regulate Large Communication Platforms In Switzerland

The Federal Swiss Council has recently announced it is considering enacting new laws to regulate large platforms, including search engines (e.g. Google), social networking platforms (e.g. Facebook)...

Switzerland Privacy

LP

Logan & Partners

For The Wheel's Still In Spin – The Changing Law On Online Marketplace Liability For Third-party Products In The EU

Dylan's famous lyrics were quoted by Steve Jobs when he unveiled the Macintosh in 1984. (Folklore.org – the original Macintosh) Yet, these timeless lyrics could also foreshadow the evolving role of online marketplaces...

European Union Consumer

LP

Logan & Partners

Black Friday Do's And Don'ts For Online Businesses Under EU Law

With Black Friday and the holiday season approaching, it is time to understand what your business can and can't do in terms of promotions.

European Union Commercial

LP

Logan & Partners

What New Digital Services Act (DSA) And How Does It Affect Your Business?

European Union Media & IT

LP

Logan & Partners

Geneva Is Set To Ban Outdoor Advertising. Will Any British Cities Follow Suit?

Switzerland Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Briefing For UCITS Marketed In Switzerland - New Requirement For Immediate Publication Of Investor Communications

Switzerland Finance

DE

Dillon Eustace

Digitale Transformation: Wie konkretisiert sie sich in bestehenden und zukünftigen Geschäftsmodellen?

Switzerland Media & IT

SH

Suter Howald Rechtsanwalte

Marketing Under The New Swiss Tobacco Regulation

Switzerland Healthcare

GA

Global Advertising Lawyers Alliance (GALA)

Limited Swiss Pre-Approval Requirement For Pharmaceutical Advertising

Switzerland Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Revision Of The Ordinance On The Use Of The Name "Swiss" For Watches

M

MME

Broadcaster To Ensure That Editorial Employees Do Not Appear In Commercials

Switzerland Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

The Judge Punishes Those Who Come Too Late: Lack Of Trademark Protection Has Dramatic Consequences In The Künzli Case

MM

MLL Meyerlustenberger Lachenal Froriep Ltd

Swiss Competition Report – 2nd Quarter 2006

Switzerland Anti-trust

TT

Tavernier Tschanz

Swiss Competition Report - Reporting Period : July 04 – September 04

Switzerland Media & IT

TT

Tavernier Tschanz

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