Article
Responsible AI In Marketing: Applying The ICC Advertising And Marketing Communications Code
The International Chamber of Commerce has published guidance on how its Advertising and Marketing Communications Code applies to AI use in marketing. As AI reshapes advertising creation and delivery, this guidance confirms that existing principles of legal, decent, honest and truthful advertising apply equally to AI-generated content, while providing practical checklists for organizations to ensure compliance with transparency, responsibility, and consent requirements.
Burges Salmon
