United Kingdom: Sport

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Article
What FIFA Sees As The Specific Technological Needs Of The Game
FIFA has launched three innovation challenges targeting fan experience enhancement, advanced player wearables for real-time physiological monitoring, and automated substitution board technology. The initiatives reveal the governing body's strategic priorities in modernizing football through technology while maintaining creator IP ownership and establishing structured pathways from prototype to global implementation.
United Kingdom Media & IT
MC
Marks & Clerk
Article
Landmark CAS Ruling On Pregnancy Discrimination — 5 Lessons For Women’s Football
The Court of Arbitration for Sport has ruled in favour of Swedish footballer Maja Göthberg in a landmark pregnancy discrimination case against Lazio Women. This decision marks the first time CAS has found a club unlawfully ended an employment relationship due to pregnancy, even without a signed contract. What does this precedent mean for maternity protections across women's football?
United Kingdom Employment
BL
Brabners LLP
Article
Staying Onside: Ambush Marketing Risks Around The World Cup And Other Major Sporting Events
Major sporting events like the FIFA World Cup attract enormous commercial interest, but non-sponsors face significant legal risks when attempting to associate their brands with these tournaments. Understanding the boundaries between creative marketing and unlawful ambush marketing requires careful navigation of trade mark law, passing off, copyright protection, and consumer protection regulations that safeguard official sponsorship rights.
United Kingdom IP
FW
Fox Williams
Article
The Future Of Contact Sport: Is Global Liability Heading In The Right Direction?
As litigation over head injuries in contact sports develops worldwide, governing bodies and insurers face mounting challenges in balancing player welfare with scientific uncertainty and global liability risk. This analysis explores how international sports federations navigate the complex intersection of medical evidence, legal scrutiny, and public expectations across multiple jurisdictions.
United Kingdom Litigation
W
Weightmans
Article
The Barclays Women's Super League Is All Set To Kick Off In Style
The Barclays Women's Super League is pioneering the use of Connected Ball technology, with Nike and Sportable introducing FIFA-certified smart ball sensors that track every touch, movement, and tactical decision in real-time. This groundbreaking implementation marks the first time any football league has deployed such comprehensive technology at scale, providing unprecedented performance data to players, coaches, and fans alike.
United Kingdom IP
MC
Marks & Clerk
Article
ROGON, RRC Sports And The Football Ecosystem: CJEU Tackles The Scope Of The Public-interest Exception
The Court of Justice of the European Union has issued two landmark rulings examining when sporting regulations that restrict competition can be justified by legitimate public-interest objectives. These decisions clarify the scope of the Wouters/Meca-Medina doctrine and its application to rules governing football agents, both at national and international federation levels.
United Kingdom Anti-trust
M
Macfarlanes LLP
Article
The Sporting Events Bill: A Big Win For Business?
The UK government is introducing the Sporting Events Bill to create a unified legislative framework for hosting major international sporting events. This new approach aims to streamline the approval process, enhance legal protections for commercial partners, and make UK bids more competitive for prestigious tournaments like EURO 2028, the World Athletics Championships, and FIFA Women's World Cup.
United Kingdom Media & IT
Sa
Shepherd and Wedderburn LLP
Article
Runway Meets Race Day - M&S Holds First Ever F1 British Grand Prix Pitlane Catwalk
Marks & Spencer made history by hosting the first-ever fashion show in the F1 pit lane at Silverstone during the British Grand Prix weekend, showcasing their new "Dress to Thrill" collection to over 564,000 attendees. The event marks a strategic multi-year partnership between the iconic British retailer and the racing circuit, positioning M&S at the intersection of fashion and motorsport. With F1's global fanbase exceeding 831 million and fashion brands increasingly embracing motorsport collaborations, this
United Kingdom Media & IT
MC
Marks & Clerk
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