ARTICLE
18 February 2026

Can A Trade Mark Registration For Fashion Designers Name Be Deemed Deceptive? (Podcast)

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HGF Ltd

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HGF is one of Europe's largest firms of intellectual property specialists in Europe, with 21 offices across the UK, The Netherlands, Germany, Austria, Switzerland and Ireland. The firm's trade mark attorneys, patent attorneys and IP solicitors provide an integrated IP solution for clients.
Rebecca Field and Lee Curtis discuss the importance of personal names in the world of fashion and a recent decision of the CJEU...
United Kingdom Intellectual Property
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Rebecca Field and Lee Curtis discuss the importance of personal names in the world of fashion and a recent decision of the CJEU concerning the registration of a trade mark relating to French fashion designer Jean-Charles de Castelbajac. Did the use of the name JC de CASTELBAJAC post-registration, after the sale of the underlying business, lead to a trademark registration for the name to be invalidated on the basis of deceptiveness? Is this decision contrary to the well-known decision relating to the name ELIZABETH EMANUEL, or does it build on that earlier decision?

Timestamps:

  • 2:38 - Why is the issue of designer names and trade marks an issue particularly pertinent to the world of fashion?
  • 4:44 - What was the key case on the issue?
  • 12:08 - Most recent case on this subject
  • 16:21- Is the JC/DC case contrary to the decision in the ELIZABETH EMANUEL case?

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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