United States: Consumer Trading & Unfair Trading

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Consumer protection law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics that involve consumer protection regulations and the developing law surrounding them from specialists working in this area.
Article
FTC Puts Auto Pricing Guidance Into Action In Settlement With Florida Dealership Group
The Federal Trade Commission has filed a new enforcement action against Greenway Auto Group, alleging the Florida dealership chain charged consumers thousands more than advertised prices through hidden fees and conditional rebates. This case demonstrates how the FTC is applying its recently released auto pricing guidance to crack down on dealerships that advertise one price but charge another at the point of sale.
United States Consumer
KD
Kelley Drye & Warren LLP
Article
FTC Secures Auto Dealership Settlement Over Alleged Deceptive Pricing Practices
The Federal Trade Commission has secured a settlement with an auto dealership group over allegations of deceptive pricing practices, including advertising vehicles thousands of dollars below actual purchase prices and using misleading prize promotions. The proposed order would require prominent disclosure of total vehicle prices and prohibit misrepresentations concerning pricing, financing, and promotional incentives.
United States Consumer
SM
Sheppard, Mullin, Richter & Hampton LLP
Article
Wiley Consumer Protection Download (September 29, 2026)
This comprehensive newsletter covers recent consumer protection enforcement actions by the FTC, CFPB, and state Attorneys General, alongside NAD advertising challenge decisions and regulatory developments. The update examines settlements involving deceptive business practices, data breaches, and unlawful operations, while highlighting new guidance on price transparency and impersonation rules that will shape compliance strategies across industries.
United States Consumer
WR
Wiley Rein
Article
Amway To Pay $225 Million Over Alleged False Earnings Claims And Fabricated Sales
The FTC and Washington state secured a record $225 million settlement from Amway and affiliated groups over allegations they misled recruits about earnings potential while pressuring them to buy products with little retail opportunity. The complaint reveals that over three-quarters of U.S. product volume was sold to IBOs themselves rather than retail customers, with fabricated sales reporting masking the recruitment-driven model. The settlement's injunctive provisions establish new standards for earnings cl
United States Consumer
FK
Frankfurt Kurnit Klein & Selz
Article
Is This Packaging A Trick Or A Treat?
A federal court in Florida dismissed a false advertising lawsuit against Hershey over Reese's Peanut Butter Pumpkins, where consumers claimed the packaging showed carved jack-o-lantern faces that didn't appear on the actual candy. The court ruled that consumers failed to demonstrate concrete economic injury, finding their disappointment over the product's appearance insufficient to establish legal standing.
United States Consumer
GA
Global Advertising Lawyers Alliance (GALA)
Article
BBB National Programs Releases Results Of Green Claims Study
A new research study commissioned by BBB National Programs reveals how consumers interpret environmental marketing claims and demonstrates that qualified, specific green claims help consumers make more accurate judgments about a company's environmental practices without diminishing brand appeal. The study found that broad, unqualified environmental claims can create a 'halo effect' leading consumers to infer benefits that were never stated.
United States Consumer
GA
Global Advertising Lawyers Alliance (GALA)
Article
NAD Addresses Disclosure Requirements For Incentivized Reviews
When Zuru ran a program encouraging consumers to post product reviews in exchange for reimbursement, Procter & Gamble challenged the practice before NAD, arguing that consumers weren't instructed to disclose the incentive. While Zuru maintained the program wasn't problematic since reimbursement didn't depend on positive sentiment, the company agreed to require clear disclosure of the financial incentive in future reviews.
United States Consumer
KD
Kelley Drye & Warren LLP
Article
Hidden Fees Under The Microscope: FTC Rulemaking, State Enforcement, And Emerging Litigation Risks For Pricing Disclosures
Federal and state regulators are intensifying scrutiny of hidden fees and junk fees in consumer transactions. This article examines the FTC's final Fees Rule, state-level enforcement actions, and emerging litigation risks, while providing guidance on compliance strategies for businesses navigating this evolving regulatory landscape.
United States Consumer
KD
Kelley Drye & Warren LLP
Article
Seventh Circuit Revives Nationwide “Zero Sugar” Class Action, Holds Allulose Is A Sugar Under FDA Regulations
The Seventh Circuit's reversal in Franco v. Chobani has upended food manufacturers' reliance on FDA guidance regarding allulose labeling, creating a wave of class action litigation across the United States. Companies marketing products as "sugar free" despite containing allulose now face significant legal exposure as courts align with the FDA's regulatory definition rather than its enforcement discretion guidance.
United States Consumer
SM
Sheppard, Mullin, Richter & Hampton LLP
Article
Kentucky Sues Nonprofit For Advertising About The Availability Of Abortion Pills
Kentucky's Attorney General has filed a lawsuit against reproductive health nonprofit Mayday Health, claiming the organization violated state law by advertising mail-order abortion pills through gas station displays and aerial banners. The case raises critical questions about state authority to regulate speech related to products that may be illegal under local law, while similar legal battles unfold in South Dakota involving constitutional challenges and preliminary injunctions.
United States Consumer
FK
Frankfurt Kurnit Klein & Selz
Podcast
When Puffery Gets Sticky (Podcast)
When does harmless puffery turn into a claim that needs proof? This episode examines a recent NAD decision involving Howies Hockey's "World's Highest Quality" advertising claim, exploring how context transformed a seemingly innocuous slogan into an objective representation requiring substantiation. The decision reveals how even broad boasts may lose their puffery protection when surrounded by specific, measurable product claims.
United States Consumer
KD
Kelley Drye & Warren LLP
Podcast
Court Distinguishes Between Mandatory And Optional Fees In CA Honest Pricing Law Suit (Podcast)
A California court recently interpreted the state's Honest Pricing Law, drawing a critical line between mandatory fees that must be disclosed upfront in advertised prices and optional charges that consumers can choose to avoid. This decision provides essential clarity for businesses offering add-ons, service fees, or other charges during the purchasing process, as enforcement around hidden fees intensifies across the state.
United States Consumer
KD
Kelley Drye & Warren LLP
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