Podcast
Episode 59: Running Interference: IP Issues In The Sports And Wellness Markets (Podcast)
The economic impact of sports and fitness markets continues to surge, with franchise valuations and technological innovation reaching unprecedented levels. From wearable devices to performance analytics, intellectual property has become a strategic weapon in an industry where companies compete as aggressively as the athletes themselves. Wolf Greenfield examines the patents, trademarks, trade secrets, and licensing issues shaping this rapidly evolving landscape.
Wolf, Greenfield & Sacks, P.C.