Article
IP Enforcement Dilemmas And Strategies In Live-stream E-commerce: Lessons From Two Cases
As an important growth engine of online retail in China, live-streaming e-commerce, while developing rapidly, has also given rise to new types of infringing acts characterized by immediacy, fragmentation, and shell-changing continuity, resulting in rights holders facing difficulties in evidence collection, attribution of liability, low compensation, and the inability to effectively curb repeated infringement in the protection of intellectual property rights.
China
IP