European Union: Consumer Trading & Unfair Trading

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Consumer protection law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics that involve consumer protection regulations and the developing law surrounding them from specialists working in this area.
Article
Sådan planlægger I Black Friday uden at spænde ben for julesalget
As Black Friday and Black Week approach Danish retailers, businesses must carefully navigate complex pricing regulations that govern how discounts can be advertised. A recent 4.25 million DKK fine for misleading price marketing demonstrates the serious consequences of non-compliance, making proper campaign planning essential for both November sales events and subsequent holiday promotions.
Denmark Consumer
B
Bech-Bruun
Article
Countdown To September 2026: How Italy’s New Rules Preview The EU’s Empowering Consumers For The Green Transition Directive
Italy has implemented the EU's Empowering Consumers Directive, introducing strict new rules against greenwashing and misleading sustainability claims that will reshape how consumer products companies communicate environmental performance. The legislation expands prohibited commercial practices and establishes rigorous substantiation requirements for environmental claims, with significant penalties for non-compliance including fines up to EUR 10 million or 4% of annual turnover.
Italy Consumer
GT
Greenberg Traurig, LLP
Article
The Revision Of The EU Package Travel Directive: Strengthening Consumer Protection In A Changing Travel Market.
The European Union's Package Travel Directive, in force since 2018, has undergone significant revision following systemic failures exposed by the Thomas Cook collapse and COVID-19 pandemic. The amended framework introduces strengthened refund mechanisms, harmonised voucher rules, enhanced insolvency protection, and clearer cancellation rights to address gaps that left millions of travelers vulnerable during major disruptions.
Malta Consumer
GA
Ganado Advocates
Article
EU Commission Pushes for Transposition of the EmpCo Directive on Environmental Claims
The European Commission has initiated infringement procedures against 20 EU Member States for failing to transpose the EmpCo Directive by the March 27, 2026 deadline. This directive aims to combat greenwashing by requiring substantiation of environmental claims and third-party certification for sustainability labels, with full implementation expected by September 27, 2026.
European Union Consumer
JD
Jones Day
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