South Africa: Copyright

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Article
Springboarding A Business: Unlawful Competition, Not Entrepreneurship
A South African court has delivered a decisive ruling on the limits of post-employment competition, finding that two senior employees unlawfully used their former employer's proprietary software, client relationships, and confidential information to launch a competing business. The judgment reinforces that fiduciary duties can extend beyond employment termination and that building a business on a former employer's investment constitutes unlawful springboarding rather than legitimate entrepreneurship.
South Africa Commercial
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ENS
Article
Taylor Swift Is Re-writing The IP Playbook: Trade Mark Law And The Protection Of Personal Image In The Age Of AI
As celebrities like Taylor Swift, Luke Littler, and Matthew McConaughey increasingly turn to trade mark law to protect their voices, faces, and personal likenesses from AI-generated deepfakes, a critical question emerges: can trade mark registration truly safeguard personal identity in the age of generative AI? This article examines the legal strategies, commercial rationale, and inherent limitations of using trade mark law as a shield against unauthorized exploitation of celebrity personas.
South Africa IP
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ENS
Article
When Platforms Are Not Liable: Big Shift In Copyright Law
This comprehensive legal update covers recent developments across South African law, from pharmaceutical naming regulations and copyright platform liability to VAT amendments affecting insurance and digital services. The collection explores emerging challenges in intellectual property protection, cryptocurrency regulation, and data brokering, while examining how AI and digital transformation are reshaping traditional legal frameworks.
South Africa IP
E
ENS
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