South Africa: Media & Entertainment Law

As celebrities like Taylor Swift, Luke Littler, and Matthew McConaughey increasingly turn to trade mark law to protect their voices, faces, and personal likenesses from AI-generated deepfakes, a critical question emerges: can trade mark registration truly safeguard personal identity in the age of generative AI? This article examines the legal strategies, commercial rationale, and inherent limitations of using trade mark law as a shield against unauthorized exploitation of celebrity personas.

ENSafrica's latest legal bulletin examines critical regulatory shifts across Africa, from South Africa's mandatory monthly opt-out cleansing under amended CPA rules to Rwanda's new VAT framework for cross-border digital services. The collection addresses constitutional interpretation in Ghana, AI policy governance failures, merger threshold updates, and emerging challenges in crypto regulation and prediction markets.

Het jy al ooit gewonder wie betaal vir wie wanneer persoonlike regte, handelsmerke en kopiereg in ʼn film so vervleg raak dat geen mens meer weet wat aangaan nie.

By exploring the possibilities of ideas crowdsourcing, businesses open themselves up to a wide range of fresh talent and concepts in their efforts to stimulate innovation.

The demand for software applications, particularly mobile apps has grown at a phenomenal rate in recent years, fuelled in part by the ever growing use of smartphones globally.

The advertising and entertainment industry was in frenzy recently over who may issue a license to animal wranglers.