ARTICLE
28 May 2026

Trade Marks With Reputation In The EU - The Requirement Of The Link Between The Signs

I
Inventa

Contributor

Inventa is a leading Intellectual Property Law Firm, specialized in the protection and internationalization of trademarks, patents, industrial designs, copyright and domain names. With over 50 years of experience in Portugal, the European Union and all the African jurisdictions, Inventa has served thousands of clients holding large trademark and patent portfolios, and other entities dealing with R&D daily.

Our headquarters are based in Lisbon, Portugal, and we also have offices in Angola, Mozambique, Democratic Republic of Congo, Nigeria, Cape Verde, Sao Tome, East Timor and Macao. Inventa also holds a large network of representatives all across the African region, including representation before the ARIPO and OAPI regional organizations, committed to delivering global coverage with local experience.

When does a reputed trade mark benefit from protection beyond likelihood of confusion? Article 8(5) EUTMR grants extended protection, even where the goods or services are dissimilar, provided certain cumulative conditions are met, including the existence of a “link” between the signs.
European Union Intellectual Property
João Pereira Cabral’s articles from Inventa are most popular:
  • with readers working within the Banking & Credit industries
Inventa are most popular:
  • with Senior Company Executives, HR and Finance and Tax Executives

When does a reputed trade mark benefit from protection beyond likelihood of confusion? Article 8(5) EUTMR grants extended protection, even where the goods or services are dissimilar, provided certain cumulative conditions are met, including the existence of a “link” between the signs.

In this article, João Pereira Cabral examines the meaning of that link, the criteria developed by EU case-law for its assessment, and its distinction from likelihood of confusion.

Read the full article published on IP Stars.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

[View Source]

Mondaq uses cookies on this website. By using our website you agree to our use of cookies as set out in our Privacy Policy.

Learn More