Turkey: Advertising, Marketing & Branding

Recent amendments have been introduced to Law No. 5651 on the Regulation of Broadcasts via the Internet and Combating Crimes Committed Through Such Broadcasts (Law No. 5651) through the Law on Amendments to the Social Services Law and Certain Laws, which was published on 1 May 2026. For the first time under Turkish legislation, the concepts of game platform, game distributor, and game developer have been expressly defined. In addition, new online safety obligations have been imposed on social network providers.

The Turkish Competition Board (“Board”) issued an important commitment decision1 (“Decision”) concerning Sahibinden Bilgi Teknolojileri Pazarlama ve Ticaret Anonim Şirketi ("Sahibinden"), one of Türkiye's leading online listing platforms. Sahibinden operates the website sahibinden.com, which brings together buyers and sellers across a broad range of listing categories, including real estate and second-hand vehicles.

The Presidency of the Advertising Board (“Board”) under the Ministry of Trade decided, at its meeting dated March 12, 2026 and numbered 367, to impose sanctions on many businesses and individuals within the scope of applicants’ complaints, based on its findings and assessments regarding advertisements they published online. These decisions were published in the Board’s press bulletin (“Press Bulletin”).

Athletes are increasingly protecting their goal celebrations and personal brands through intellectual property rights, transforming spontaneous gestures into valuable commercial assets.

Turkey has submitted a new bill to parliament that would require large digital platforms to pay royalties to media organizations for using their news content. The legislation establishes a dispute resolution mechanism and imposes significant penalties on platforms that fail to comply, with administrative fines potentially reaching up to 10% of annual digital service revenue generated in Turkey.

Turkey's new regulatory framework for health claims in dietary supplement advertising has fundamentally restructured how companies can market their products to consumers. The Turkish Medicines and Medical Devices Agency now centrally controls health claim approvals, while strict prohibitions prevent disease treatment claims and require specific labeling disclosures to protect public health.

Kişisel Verileri Koruma Kurumu, mobil uygulamalarda kullanıcı onaylarını tek bir rıza ile birleştirmenin, kişisel verilerin korunmasına aykırı olduğunu tekrar hatırlatmıştır ve "parçalı açık rıza" ilkesine göre...

Mobil Uygulamalar Üzerinden Gönderilen Anlık Bildirimlere İlişkin Kamuoyu Duyurusu ("Kamuoyu Duyurusu") 14 Ocak 2026 tarihinde Kişisel Verileri Koruma Kurumunun ("Kurum")...

Dijital Ortamda Çocuk ve Gençlerin Korunması Hakkında Kanun Teklifi ("Teklif") 7 Ocak 2026 tarihinde Türkiye Büyük Millet Meclisi Başkanlığına sunuldu.