European Union: Consumer Law

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Consumer protection law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics that involve consumer protection regulations and the developing law surrounding them from specialists working in this area.
Article
France's Supreme Court Confirms Invalidity For Deceptiveness: Dates Suggesting False Heritage Can Mislead Consumers
France's Supreme Court has ruled that luxury trademarks incorporating dates suggesting centuries-old heritage can be invalidated when they mislead consumers about product quality and craftsmanship. The decision, following a CJEU preliminary ruling, addresses whether purchasing a historic trademark confers the original proprietor's history and know-how without genuine continuity of operations.
European Union IP
JD
Jones Day
Article
Consultation Launched On Restricting Promotions Of HFSS Products In Northern Ireland
Northern Ireland's Food Standards Agency and Department of Health are consulting on new restrictions for promoting products high in fat, sugar and salt, aiming to align with UK-wide measures while grappling with which nutrient profiling model to adopt. The proposed regulations would limit volume price promotions, product placement in prominent retail locations, and free refill promotions for sugar-sweetened drinks, with enforcement handled by local councils.
Ireland Consumer
GA
Global Advertising Lawyers Alliance (GALA)
Article
Strengthening EU Air Passenger Rights: The 2026 Reform Explained
The European Union has agreed on a major legislative reform to Regulation (EC) No 261/2004, introducing significant changes to air passenger rights across the EU. Set to enter force in August 2027, the reform strengthens existing protections while introducing new obligations for airlines, including proactive notification duties, enhanced rerouting requirements, and expanded protections for passengers with reduced mobility.
Malta Transport
MT
Mamo TCV Advocates
Article
Countdown To September 2026: How Italy’s New Rules Preview The EU’s Empowering Consumers For The Green Transition Directive
Italy has implemented the EU's Empowering Consumers Directive, introducing strict new rules against greenwashing and misleading sustainability claims that will reshape how consumer products companies communicate environmental performance. The legislation expands prohibited commercial practices and establishes rigorous substantiation requirements for environmental claims, with significant penalties for non-compliance including fines up to EUR 10 million or 4% of annual turnover.
Italy Consumer
GT
Greenberg Traurig, LLP
Article
The Green EmpCo Clock Is Ticking … What Businesses Need To Know Now
As the September 2026 deadline for the EmpCo Directive approaches, companies face stringent new requirements for environmental claims on packaging. Generic sustainability terms will be prohibited unless backed by hard evidence, while quality marks must meet rigorous certification standards, creating urgent compliance challenges for businesses with existing stock.
Netherlands Consumer
GA
Global Advertising Lawyers Alliance (GALA)
Article
When History Misleads: The CJEU’s Approach To Deceptive Trademarks And Luxury Branding
The Court of Justice of the European Union has ruled on whether luxury brands can use historical dates in their trademarks when those dates suggest centuries of craftsmanship and heritage that don't actually exist. This landmark decision examines how false claims about a business's age may deceive consumers about product quality, particularly when tradition and prestige are key factors in purchasing luxury goods.
Malta IP
GA
Ganado Advocates
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