France: Consumer Protection

The French Supreme Court has issued a landmark ruling clarifying that alcoholic beverage packaging does not constitute an advertising medium under the Évin Law unless reproduced in promotional materials. The decision also establishes that product names, even those with provocative connotations, qualify as permitted factual information when they serve to identify the marketed product.

This video examines the evolving legal framework surrounding greenwashing in advertising, exploring how regulations are tightening around misleading environmental claims in commercial communications. The discussion addresses the boundaries of acceptable ecological marketing and the legal risks companies face when making environmental assertions.

Entre les bots qui raflent des milliers de places en quelques secondes (comme lors des concerts de Taylor Swift – The Eras Tour (Europe)1; Les Jeux Olympiques de Paris2en 2024 ; Oasis – Tournée de Réformation3 , Grand Prix de Formule 1 (Monaco/Las Vegas)4 en 2025, Coupe du Monde de la FIFA 2026 (USA/Canada/Mexique)5 , Céline Dion – Le Grand Retour (Paris/Las Vegas)6 et les plateformes de revente qui multiplient les prix par dix, les consommateurs paient le prix de l’inaction juridique. Pourtant, les solutions existent.