India: Advertising, Marketing & Branding

For every startup, their brand’s name is a gateway towards their market recognition. A strong brand name, hereinafter referred to as a “Trademark”, is a company’s most valuable asset, as it differentiates...

Given the increased proliferation of Artificial Intelligence (AI) across various industries and markets, regulatory scrutiny around application of AI has been rather inevitable. This reflects in Advertising Standards Council of India’s (ASCI) Draft Guidelines for Responsible Labelling of AI-Generated Content in Advertising published on 8 May 2026 (Draft ASCI Guidelines).

Launching a new business involves more than product development, funding and customer acquisition. One of the most valuable assets a company builds over time is its brand identity. Business names, logos, slogans...

In this episode, we break down a key regulatory decision by the Bihar Real Estate Regulatory Authority involving a penalty imposed on Alphabet Infra Pvt. Ltd. for advertising a real estate project...

Surrogate advertising is often treated as a "marketing workaround". In reality, it is better understood as a legal and commercial risk management exercise - where one creative decision, one brand extension launch, or one influencer post can potentially trigger regulatory scrutiny, reputational damage, and litigation exposure.

The investment advisory industry in India is changing quickly. With more investors relying on social media, online videos, AI-driven tools, and financial influencers, the risk of fraud has grown significantly.

For travel e-commerce companies in India, legal compliance is no longer a backend function but a core business enabler...

This article examines the order of the Real Estate Regulatory Authority (RERA), Bihar, imposing a monetary penalty on M/s Alphabet Infra Pvt. Ltd.

In today's digital age, misleading advertisements have become a pervasive concern in India.