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This past summer, Lacoste launched a mobile app, Lacoste City Tennis,
that is part matchmaker and part personal assistant. Users can find
a hitting partner and an open court to play on. As Lacoste looks to
the future, this strategic initiative reinforces the high-end
lifestyle company's DNA as an iconic tennis brand.
In this episode of Fashion Counsel, partner Anthony Lupo talks with Francis Pierrel,
president and CEO of Lacoste North America, about how the company
approaches big data and what's on the horizon for the
brand.
To watch the interview, click on the link below.
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