Worldwide: IT and Internet

MeitY’s latest proposal on AI-generated content appears to be a straightforward tightening of disclosure norms. The language “ensure that users are informed when content is artificially generated” suggests a familiar regulatory instinct. However, a closer reading reveals something far more structural. This is not merely about telling users that content is AI-generated. It is about ensuring that such disclosure is inseparable from the content itself. In doing so, MeitY is not just prescribing what platforms must say rather it is beginning to influence how platforms must be build.